不同补贴对象下的闭环供应链定价模型

发布时间：2018-04-15 12:43

本文选题：补贴对象 + 闭环供应链　；参考：《管理工程学报》2017年01期

【摘要】：基于混合回收渠道的充分竞争闭环供应链中的研究假设,针对政府采取不同补贴对象策略(消费者、零售商、制造商或第三方回收商)分别建立闭环供应链定价模型;通过不同补贴对象下闭环供应链的销售渠道定价指标、回收渠道定价指标以及渠道成员利润分配的对比研究对不同补贴对象的影响系数对渠道成员定价决策和利润的影响进行分析。研究结果表明:当政府直接补贴给消费者和零售商时,销售渠道上的定价指标(产品批发价和市场销售价)较高,而回收渠道上的定价指标(废旧产品第三方回收价和制造商回收价)以及渠道成员的利润分配较低;而当政府补贴给制造商和第三方回收商时,销售渠道上的定价指标较低,而回收渠道的上的定价指标以及渠道成员利润分配较高。
[Abstract]:Based on the research hypothesis of fully competitive closed-loop supply chain with mixed recovery channel, a closed-loop supply chain pricing model is established for different subsidy target strategies (consumers, retailers, manufacturers or third-party recyclers).Through the closed-loop supply chain pricing index under different subsidy objects,A Comparative study on the pricing Index of recovery Channel and profit Distribution of Channel members; the influence coefficient of different subsidy objects on the pricing decision and profit of channel members are analyzed.The results show that when the government directly subsidizes consumers and retailers, the pricing index (wholesale price and market price) in the distribution channel is higher.The pricing index on the recycling channel (the third-party recovery price and the manufacturer's recovery price) and the profit distribution of the channel members are lower, while when the government subsidizes the manufacturer and the third party recycler, the pricing target on the sales channel is lower.On the other hand, the pricing index and profit distribution of the channel members are higher.
【作者单位】：上海理工大学管理学院;同济大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71071114) 博士启动基金资助项目(1D-10-303-002) 沪江哲社基金一般资助项目(14HJ-00-006)
【分类号】：F274

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