A工厂出口销售物流改善研究

发布时间：2018-04-15 21:04

本文选题：销售物流 + 流程优化　；参考：《上海交通大学》2014年硕士论文

【摘要】：随着经济全球一体化的不断蔓延，市场竞争愈发激烈，企业之间的竞争已逐渐转变为供应链之间的竞争。物流管理作为供应链活动中的一个重要内容，也随之受到了广泛的关注与探讨。一个高效、有序、完善的物流体系对于企业的长远发展有着十分重要的作用，而作为生产制造型企业，其销售物流环节堪称整个物流活动中的重中之重。销售物流活动是否能够畅通运作，直接影响着企业的服务水平以及整体经营状况。因此，研究如何改善和优化制造型企业的出口销售物流问题是非常有必要的，且具有相当的现实意义。本文以A企业在锦州的工厂为研究对象，针对外贸型内陆企业，从理论阐述、问题分析、方案改善和优化以及实施效果评价四个层面，对A工厂的出口销售物流问题进行研究。本文首先阐述了销售物流改善的相关理论基础，，然后较为全面和完整地分析了A工厂的出口销售物流现状，进而归纳总结其存在的主要问题及其原因，并分别从组织流程、库存管理、成本分摊和运输模式四个方面对企业的销售物流管理进行了改进和优化。通过中央集中仓库的建立，对原有的销售物流流程进行改进和优化，并进一步利用库存ABC分类管理法，优化了库存与仓储管理，提高了人员利用率和工作效率。之后，结合企业现有的公路运输模式，同时提出了铁海联运，内海短拔，第三方仓库周转这三种物流运输模式相结合的出口销售物流运输模式，并建立了基于加权平均的选择评价模型，针对不同客户不同产品确定了相应的最优物流运输模式。在此基础上，对改善方案具体实施后的效果进行评价与分析，以验证其可行性和有效性。研究表明，本文提出的A工厂销售物流改善方案具体实施以后，在提升客户服务水平的同时，使得企业的资源利用率和销售物流的运作效率有所提高，并降低原材料采购成本，缩短备货时间，加强产品价格优势，最终提高企业的市场竞争力。
[Abstract]:With the continuous spread of global economic integration, the market competition is becoming more and more fierce, and the competition among enterprises has gradually changed into the competition between supply chains.Logistics management, as an important part of supply chain activities, has also received extensive attention and discussion.An efficient, orderly and perfect logistics system plays a very important role in the long-term development of enterprises. As a manufacturing enterprise, its sales logistics is the most important in the whole logistics activities.Whether the sales logistics can run smoothly directly affects the service level and the overall operating condition of the enterprise.Therefore, it is necessary to study how to improve and optimize the export sales logistics of manufacturing enterprises.This article takes the factory of A enterprise in Jinzhou as the research object, aiming at the foreign trade type inland enterprise, from the theory elaboration, the question analysis, the plan improvement and the optimized as well as the implementation effect appraisal four aspects, carries on the research to the A factory export sale logistics question.This paper first expounds the relevant theoretical basis of the improvement of sales logistics, then analyzes the current situation of export sales logistics of factory A comprehensively and completely, and then summarizes the main problems and their causes, and respectively from the organizational process.Inventory management, cost allocation and transportation mode are four aspects of the enterprise sales logistics management improvement and optimization.Through the establishment of the central centralized warehouse, the original sales logistics flow is improved and optimized, and the inventory and storage management is optimized by using the inventory ABC classification management method, and the personnel utilization ratio and working efficiency are improved.After that, combined with the existing road transport mode of the enterprise, the paper also put forward the export sales logistics transportation mode, which combines the three logistics modes of iron and sea transport, the short drawing of the inner sea, and the turnover of the third party warehouse.The selection and evaluation model based on weighted average is established, and the optimal logistics transportation mode is determined for different customers and different products.On this basis, the effectiveness of the improvement scheme is evaluated and analyzed to verify its feasibility and effectiveness.The research shows that after the implementation of the plan of improving the sales logistics of factory A, the utilization ratio of resources and the operation efficiency of sales logistics have been improved, and the purchasing cost of raw materials has been reduced, while the level of customer service has been improved.Shortens the stock preparation time, strengthens the product price superiority, finally enhances the enterprise's market competition ability.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.4;F252

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