考虑产品环境质量和消费者惯性的电动汽车供应链策略分析

发布时间：2018-04-17 05:17

本文选题：电动汽车 + 消费惯性　；参考：《运筹与管理》2017年08期

【摘要】：按是否拥有传统汽车将潜在消费者分成两类,基于不同购买行为的消费者,根据消费者购买行为理论,针对每一类消费者分别建立效用模型,运用斯坦伯格博弈理论求解得到厂商的最优定价策略和政府的最优补贴策略,进而分析政府考虑包括厂商收益、消费者剩余、政府支出以及环境效益在内的社会福利最大化时电动汽车的环境质量、传统汽车原拥有比例以及消费者惯性三因素对电动汽车普及率、政府补贴以及生产商收益的影响。研究结果表明:当生产成本小于某阀值时,电动汽车的市场需求随电动汽车的环境质量的增加而增大,传统汽车的市场需求则随之减小,反之亦然。电动汽车的生产效率较高时,政府的最优补贴随产品环境质量的增加而增大,生产效率较低时,最优补贴随之减小,政府通过增大补贴的方式鼓励生产商提高生产效率。最后通过数值实验验证了以上结论,并分析得到以上三方面因素对生产商收益的影响。
[Abstract]:Potential consumers are divided into two categories according to whether they own a traditional car. According to the theory of consumer purchase behavior, the utility model is established for each type of consumer, which is based on different purchasing behavior.By using Steinberg game theory, the optimal pricing strategy of the firm and the optimal subsidy strategy of the government are obtained, and then the government considers including the profit of the firm and the consumer surplus.The environmental quality of electric vehicle, the proportion of original ownership of traditional car and the consumer inertia influence the penetration rate of electric vehicle, government subsidy and the profit of producer when the social welfare including government expenditure and environmental benefit is maximized.The results show that when the production cost is less than a certain threshold, the market demand of electric vehicle increases with the increase of environmental quality of electric vehicle, and the market demand of traditional vehicle decreases, and vice versa.When the production efficiency of electric vehicle is high, the government's optimal subsidy increases with the increase of product environmental quality, and when the production efficiency is low, the optimal subsidy decreases. The government encourages the manufacturer to improve the production efficiency by increasing the subsidy.Finally, the above conclusions are verified by numerical experiments, and the effects of the above three factors on the producer's income are analyzed.
【作者单位】：华中科技大学管理学院;
【基金】：国家自然科学基金重大国际合作项目(71320107001);国家自然科学基金资助项目(71172093,71672065) 教育部人文社会科学研究青年基金项目(10YJC630331) 教育部新世纪优秀人才支持计划项目(NCET-06-0653) 中央高校基本科研业务费专项资金资助(HUST:2013QN101)
【分类号】：F274;F416.471

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