基于企业社会责任的供应链双渠道竞争模型

发布时间：2018-04-20 22:01

本文选题：企业社会责任 + 供应链　；参考：《中国管理科学》2013年S2期

【摘要】：文章基于企业社会责任(CSR)行为的产品差异化角色,利用批发价合同建立一条由一个上游制造商和两个下游零售商(1和2)构成的双渠道供应链运作博弈模型。其中,零售商1采用CSR行为在最终产品市场中进行产品差异化。该产品差异化将整个最终产品市场划分为由认可零售商1的CSR行为的消费者构成的CSR分段和由不认可零售商1的CSR行为的消费者构成的NCSR分段。博弈顺序为,首先,制造商制定批发价格;其次,零售商制定零售价格;最后,零售商1选择最优的CSR行为水平。对模型均衡界结果进行比较静态分析。均衡批发价格的比较显示,制造商采用较低的批发价来激励零售商1实施CSR行为。进一步,随着消费者基础购买价值(消费者对零售商1的CSR行为的认可度、零售商1的CSR行为效率)的增加,零售商1的CSR业绩、制造商对两个零售的批发价格、两个零售商的最终产品市场价格和三个供应链节点企业的经济业绩(利润)均增加(增加、增加)。最后,零售商1的CSR行为通过产品差异化降低了产品市场NCSR分段的竞争程度。
[Abstract]:Based on the product differentiation role of CSR (corporate social responsibility) behavior, a two-channel supply chain operation game model consisting of an upstream manufacturer and two downstream retailers is established by using the wholesale price contract. Among them, retailer 1 adopts CSR behavior to carry on product differentiation in the final product market. The product differentiation divides the whole final product market into CSR segments composed of CSR behaviors of approved retailer 1 and NCSR segments composed of consumers who do not approve CSR behavior of retailer 1. The order of the game is as follows: first, the manufacturer sets the wholesale price; secondly, the retailer sets the retail price; finally, retailer 1 chooses the optimal CSR behavior level. The model equilibrium bound results are compared with static analysis. The comparison of equilibrium wholesale prices shows that manufacturers use lower wholesale prices to motivate retailer 1 to implement CSR behavior. Further, as the consumer base purchase value (consumer acceptance of retailer 1's CSR behavior, retailer 1's CSR behavior efficiency) increases, retailer 1's CSR performance, manufacturer's wholesale price for both retailing, The end product market price of two retailers and the economic performance (profit) of the three supply chain node enterprises both increased (increased, increased). Finally, the CSR behavior of retailer 1 reduces the competition degree of NCSR segment through product differentiation.
【作者单位】：电子科技大学经济与管理学院;
【基金】：国家自然科学基金重点资助项目(70932005);国家自然科学基金资助项目(71272129) 教育部新世纪优秀人才支持计划资助项目(NCET-11-0064) 电子科技大学百人计划中青年学术带头人培养计划资助项目
【分类号】：F270;F274

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