互惠利他及公平偏好下技术创新扩散策略研究

发布时间：2018-04-30 04:35

  本文选题：技术创新扩散 + 互惠利他偏好　； 参考：《中北大学》2017年硕士论文

【摘要】：技术创新扩散源于技术创新不断的积累,是促进创新水平发展与经济增长的源泉。但是,技术创新本身无法对经济社会产生直接影响、使社会生产力得到提高,要在最大程度上发挥一项新技术的潜在效益,只有通过技术创新的扩散才能实现。本文从心理博弈的视角出发,赋予技术创新扩散系统成员以非理性特征的社会偏好(利他、互惠和公平等)。现有技术创新扩散主体特性的研究集中于扩散主体的纯粹利他心理,没有认识到合作中互惠与利他回报相关,而且在技术创新扩散领域将公平倾向纳入研究的也甚少。本文将互惠偏好和利他偏好的关系结合起来探讨对扩散主体的综合作用,描述主体间的显现回报效应;并且根据纳什讨价还价思想,将公平偏好对技术创新扩散的影响融入本项研究,探究互惠利他偏好及公平偏好下扩散主体的行为倾向。本文以技术创新扩散的基本理论为起点研究扩散价格与决策问题。基于互惠利他偏好和公平偏好分别构建扩散模型,探究各主体的最佳扩散决策,利用Matlab进行数值仿真。本研究重点探究互惠利他和公平偏好对技术创新扩散的作用方式,并阐明其中的规律,据此总结出管理启示来指导扩散主体的行为。本文的结论表明:扩散价格与供给者利他倾向为负相关,与系统互惠倾向为正相关,可知供给者的利他倾向会使扩散价下降而使采纳方福利增多,进一步增加社会总体效用,互惠偏好一定程度上可以缓解主体间利他倾向差异造成的效用差别,以达到各主体收益的平衡。扩散主体收益随自身公平倾向的增大而增加,对方及自身公平倾向的变化都会改变成员的效用,各主体的效用在系统中的所占比例此消彼长。
[Abstract]:Technological innovation diffusion originates from the accumulation of technological innovation and is the source of promoting innovation level development and economic growth. However, technological innovation itself can not have a direct impact on the economy and society, so that the social productivity can be improved. To maximize the potential benefits of a new technology, only through the diffusion of technological innovation can it be realized. From the perspective of psychological game, this paper gives the members of the diffusion system of technological innovation with irrational social preferences (altruism, reciprocity and fairness). The existing research on the main characteristics of diffusion of technological innovation focuses on the pure altruistic psychology of the diffuser, and does not realize that reciprocity and altruistic return are related in cooperation, and there are few researches on the tendency of fairness in the field of technological innovation diffusion. In this paper, the relationship between reciprocal preference and altruistic preference is combined to discuss the comprehensive effect on diffusive agents, to describe the apparent return effect among the agents, and to discuss the relationship between reciprocal preferences and altruistic preferences, and according to Nash's bargaining thought, The influence of fair preference on diffusion of technological innovation is integrated into this study to explore the behavior tendency of diffusion subject under reciprocal altruistic preference and fair preference. In this paper, the basic theory of diffusion of technological innovation is taken as the starting point to study the price and decision-making of diffusion. Based on the reciprocal altruistic preference and the fair preference, the diffusion model is constructed, and the optimal diffusion decision of each agent is explored, and the numerical simulation is carried out by using Matlab. This study focuses on the role of reciprocal altruism and fairness preference in the diffusion of technological innovation, and clarifies the rules therein, and then summarizes the implications of management to guide the behavior of diffusing agents. The conclusion of this paper shows that the diffusion price is negatively correlated with the altruistic tendency of the supplier, and is positively correlated with the tendency of systemic reciprocity. It can be seen that the altruistic tendency of the supplier will decrease the diffusion price and increase the welfare of the adopter, and further increase the overall social utility. To some extent reciprocal preference can alleviate the utility difference caused by altruistic tendency difference among subjects in order to achieve the balance of each subject's income. The profit of diffuser increases with the increase of its own fairness tendency, the change of the other party and its own fairness tendency will change the utility of the member, and the proportion of the utility of each main body in the system will change one after another.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1

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