品牌文胸区域经销商库存优化研究

发布时间：2018-05-06 20:06

本文选题：库存 + 经销商　；参考：《西安工程大学》2015年硕士论文

【摘要】：库存是企业生存的根本。对于经营本质是买进卖出的经销商而言,其库存成本不仅指货品本身,还包含库存流动环节所衍生的其他成本。如何核实企业当前库存成本问题,对存在的库存弊病进行处理和解决,一直是企业关注的热点问题。目前存在较多的库存相关研究,主要集中于制造商和终端商,对于服装经销商库存优化的研究尚少,尤其是品牌文胸经销商的库存优化研究更少。本课题以L品牌文胸区域经销商为研究对象,对其旗下Y品牌文胸库存流动环节进行研究,分析L品牌文胸区域经销商向厂家订货环节、下线零售商订货会环节及货品入库环节存在的库存问题,设计具体的优化方案,最后将优化方案投入企业使用,完成优化效果的验证。本课题的研究内容主要包括以下几个方面:(1)通过国内外文献的查阅和对L品牌文胸区域经销商企业的实习调研,发现其库存问题在库存流动环节中产生,进一步确定课题的研究方向;(2)通过对Y品牌文胸库存流动环节的研究,分析其核心环节为向厂家订货环节、下线零售商订货会环节及货品入库环节,进而对以上三个环节分析影响库存的问题;(3)通过文献查阅法、调查问卷法、访谈法确定Y品牌文胸消费权重比例系数,在此基础上,设计出Y品牌文胸货品评价表;(4)通过对二维码技术的分析研究,提出该项技术能够实现下线零售商现场订货会与L品牌文胸区域经销商网店链接的理念,并以此为基础,设计了下线零售商订货会环节库存优化的具体方案;通过访谈法设计了Y品牌文胸VIP参照款订货利润表,实现下线零售商订货会期间订货数量的有效参照;通过用户调查问卷的主观评价及企业投入优化方案的客观数据对该环节库存优化方案的优化效果进行验证;(5)通过实地调研及文献查阅的方法,设计了Y品牌文胸货品入库的优化方案,为了实现库存配发的时间成本及人力成本的节省,本课题通过二维码技术设计了文胸入库信息二维码方案,并通过对照组实验的方法,对货品入库优化方案的优化效果进行了横向及纵向的比较验证。虽然本课题的研究对象是L品牌文胸区域经销商,但对同行业的品牌文胸区域经销商库存优化都有一定的参考意义和借鉴意义。
[Abstract]:Inventory is the root of enterprise survival. For dealers whose essence is to buy and sell, the inventory cost refers not only to the goods themselves, but also to other costs derived from the flow of inventory. How to verify the current inventory cost of enterprises, and how to deal with and solve the existing inventory defects, has always been a hot issue that enterprises pay attention to. At present, there are many inventory related studies, mainly focused on manufacturers and terminal merchants, but the research on inventory optimization of clothing dealers is still less, especially the research of inventory optimization of brand bra dealers. This topic takes the L brand bra regional dealer as the research object, carries on the research to its Y brand bra inventory flow link, analyzes the L brand bra area dealer to order the link to the manufacturer, The inventory problem of the order meeting link and the goods storage link of the next line retailer is designed and the optimization scheme is designed. Finally, the optimization scheme is put into use in the enterprise to complete the verification of the optimization effect. The research content of this subject mainly includes the following several aspects: 1) through consulting the domestic and foreign literature and investigating the practice of the dealers in the L brand bra area, we find that the inventory problem arises in the link of inventory flow. Further determine the research direction of the subject: through the research on the inventory flow link of Y brand bra, the paper analyzes that the key links are ordering from manufacturers, ordering meeting of the next line retailers and warehousing of goods. On the basis of analyzing the problems affecting inventory in the above three links, we can find out the proportion coefficient of the consumption weight of Y brand bra by the methods of literature reference, questionnaire and interview. Based on the analysis and research of QR code technology, this paper puts forward the idea that this technology can realize the link between the online store of the next line retailer and the online store of L brand bra area dealer, and take this as the foundation. This paper designs the concrete plan of the inventory optimization of the order meeting link of the next line retailer, designs the order profit table of the VIP reference item of the Y brand bra through the interview method, realizes the effective reference of the order quantity during the order meeting period of the next line retailer; Through the subjective evaluation of the user questionnaire and the objective data of the enterprise input optimization scheme, the optimization effect of the inventory optimization scheme in this link is verified by the method of field investigation and literature reference. In order to save the time cost and manpower cost of inventory distribution, this paper designs the two-dimension code scheme of entering the bra information through the technology of two-dimensional code, and through the method of the control group experiment, the paper designs the optimized scheme for the storage of the bra goods under the Y brand, and in order to realize the saving of the time cost and the manpower cost of the inventory distribution. The optimization effect of goods storage optimization scheme is compared and verified horizontally and longitudinally. Although the research object of this subject is the regional dealers of L brand bra, it has certain reference significance and reference significance to the inventory optimization of the regional dealers of the brand bra in the same industry.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274

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