零售企业电商化过程中的供应链变革

发布时间：2018-05-08 22:32

本文选题：传统零售企业 + 供应链　；参考：《物流技术与应用》2014年04期

【摘要】：正在中国零售业的搏击场上,传统零售与电子商务并不是一个级别的选手,但后者成长的速度却让人昨舌。据中国电子商务研究中心监测数据显示,截至2013年12月,中国网络零售市场交易规模达18851亿元,较2012年的13205亿同比增长42.8%,占到社会消费品零售总额的8.04%,而该值在2012年仅为6.3%。与风风火火的电子商务相比,传统零售企业的表现则相对暗淡。商务部的数字显示,2013年全国3000家零售企业销售额仅比上一年增长了0.9%。中国零售业格局正在悄然发生变化,传统零售业必须直面电商的挑战和威胁。为获得更多的利润增长空间,许多传统零售企业或推出电商策略,或与电商巨头加紧合作,以谋求在O2O链条的布局。在分析人士看来,传统零售企业"电商化",不仅有利于缓解传统零售业和电商之间的对立,还能扩大自己的销售范围和拓展销售渠道,使传统零售业跟上时代的发展;然而,零售企业转型的过程并不容易,如何使线上线下真正融合,如何重新架构自身的供应链体系,未来仍然面临着严峻的考验。
[Abstract]:Traditional retailing and e-commerce are not the same class players in China's retail fight field, but the latter is growing at a much faster pace. As of December 2013, transactions in China's online retail market had reached 1.8851 trillion yuan, up 42.8 percent from 1.3205 trillion in 2012, accounting for 8.04 percent of the total retail sales of consumer goods, compared with 6.3 percent in 2012, according to monitoring data from the China E-Commerce Research Center. Compared with the popular e-commerce, the performance of traditional retail enterprises is relatively bleak. China's 3000 retail sales rose only 0.9 percent in 2013 from a year earlier, according to the Commerce Department. The pattern of retailing in China is changing quietly, and the traditional retailing industry must face the challenge and threat of e-commerce. To gain more profit growth, many traditional retailers have either launched ecommerce strategies or stepped up collaboration with e-commerce giants to seek the layout of the O2O chain. In the view of analysts, the "e-commerce" of traditional retail enterprises is not only conducive to alleviating the antagonism between traditional retailing and e-commerce, but also can expand their own sales scope and expand sales channels, so that traditional retailing can keep up with the development of the times; however, The process of retail enterprise transformation is not easy, how to make the online and offline really merge, how to re-establish its own supply chain system, the future is still facing a severe test.
【分类号】：F721;F274;F724.6

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