基于网络服务水平的农产品供应链分销渠道模式选择

发布时间：2018-05-13 14:20

本文选题：贸网络服务水平 + 农产品供应链　；参考：《工业工程》2016年04期

【摘要】：考虑网络服务水平对农产品供应链网络分销渠道模式选择的影响,提出了直销网店和代理网店两种供应链网络分销渠道,及分别构建了直销网店模式和代理网店销模式的博弈模型,得到了农业生产企业收益最大化角度下网络分销渠道模式选择策略,并对比分析了供应链收益最大化角度下网络分销渠道模式选择策略。研究发现,当线上销售价格与线下销售价格的比值低于一定值时,无论网店的网络服务成本有多低,农业生产企业都不会开展线上销售业务;当直销网店的网络服务成本系数适中时,农业生产企业收益最大化角度下分销渠道模式选择策略将不利于供应链整体效率的提升;网络分销渠道市场占潜在市场规模百分比能正向影响对直销网店模式的选择。
[Abstract]:Considering the influence of network service level on the choice of distribution channel mode of agricultural product supply chain network, this paper puts forward two supply chain network distribution channels: direct selling online store and agent net store. The game models of direct selling online store model and agency online store selling mode are constructed, and the selection strategy of network distribution channel mode under the angle of maximizing the income of agricultural production enterprises is obtained. And the selection strategy of network distribution channel mode under the angle of maximizing the profit of supply chain is compared and analyzed. The study found that when the ratio of online sales price and offline sales price is lower than a certain value, no matter how low the network service cost of online store, agricultural production enterprises will not carry out online sales business; When the network service cost coefficient of the direct selling shop is moderate, the distribution channel mode selection strategy under the angle of maximizing the income of the agricultural production enterprise will be unfavorable to the improvement of the overall efficiency of the supply chain. The percentage of network distribution channel market to potential market size can positively influence the choice of direct selling online store model.
【作者单位】：广东农工商职业技术学院管理系;
【基金】：教育部人文社会科学研究青年基金资助项目(15YJC630037)
【分类号】：F326.6;F724.6

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