基于收益共享的农超对接利益分配问题研究

发布时间：2018-05-16 05:13

本文选题：农超对接 + 利益分配　；参考：《浙江工业大学》2014年硕士论文

【摘要】：农超对接作为农产品流通的一种新方式,已经引起越来越多的学者的关注。它被称作我国农产品发展的一次改革,提高了农户的收入,使得超市可以直接采购到质量安全可靠的农产品。同时它能够维护消费者的合法权益,实现了农户,超市和消费者之间的共赢。农超对接模式的出现,使得农户和超市直接对接起来,提高了农户的地位,维护了农户和超市之间的关系。另一方面,它还减少了农产品的流通环节,避免了农产品的不必要的损耗,降低了农产品的采购成本。由此可见,农超对接模式对农产品的发展有着重要的意义。在实际生活中,若要农超对接模式有效的运行,重点就要看利益分配能否公平合理。如果利益得到了公平合理地分配,农户和超市就会更加紧密地合作,创造出更多的利润,最后就会形成一个良性循环,使得农超对接模式高效地运行下去。本文正是基于这样的思想,从农超对接利益分配的角度出发,建立了两种不同的模型对利益分配问题进行了研究。在基于农产品需求受到努力因素影响下的农超对接模型中,通过对模型的求解,发现在努力因素下,单纯的收益共享契约不具有协调农超对接流通模式的作用。在此基础上,本文考虑了激励机制的方法,通过采取激励措施,提高超市的促销努力水平。因此,本文建立了基于激励机制的利益分配模型,并对模型求解和分析,发现在采取激励措施后,这种方法可以有效的协调供应链。论文最后对第一种方法不能协调供应链的原因进行了分析。
[Abstract]:As a new way of agricultural products circulation, agricultural super-docking has attracted more and more scholars' attention. It is called a reform of the development of agricultural products in China, which increases the income of farmers and enables supermarkets to purchase directly the quality, safety and reliability of agricultural products. At the same time, it can protect the legitimate rights and interests of consumers and achieve a win-win situation between farmers, supermarkets and consumers. The appearance of agricultural super docking mode makes farmers and supermarkets connect directly, improve the status of farmers, and maintain the relationship between farmers and supermarkets. On the other hand, it also reduces the circulation of agricultural products, avoids unnecessary losses of agricultural products, and reduces the purchasing cost of agricultural products. Thus, the agricultural super-docking model has important significance for the development of agricultural products. In real life, if the mode of agricultural super-docking is to operate effectively, the emphasis should be on whether the distribution of benefits is fair and reasonable. If the benefits are distributed fairly and reasonably, farmers and supermarkets will cooperate more closely, create more profits, and finally form a virtuous circle, which will make the mode of agricultural super docking run efficiently. In this paper, based on this idea, two different models are established to study the problem of benefit distribution. In the agricultural super docking model based on the agricultural product demand affected by the effort factors, through solving the model, it is found that under the effort factor, the simple income sharing contract does not have the function of coordinating the agricultural super docking circulation model. On this basis, this paper considers the method of incentive mechanism, through the adoption of incentive measures to improve the level of supermarket promotion efforts. Therefore, the model of interest distribution based on incentive mechanism is established, and the model is solved and analyzed. It is found that this method can effectively coordinate the supply chain after taking incentive measures. Finally, the paper analyzes the reasons why the first method can not coordinate the supply chain.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.6

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