考虑参与者行为因素的双渠道回收定价策略研究

发布时间：2018-05-17 11:36

本文选题：闭环供应链 + 参与者行为　；参考：《东北大学》2014年硕士论文

【摘要】：近年来,可持续发展和循环经济受到世界各国的重视,同时与之相关联的闭环供应链问题成为社会关注的重要议题之一。闭环供应链多种渠道回收模式在再制造生产运营中已属常见,闭环供应链回收渠道相关问题受到了更加广泛的关注,因此双渠道回收定价策略研究具有十分重要的理论及现实意义。另一方面,研究发现供应链中的参与者的一些行为因素,如讨价还价、风险态度、公平关切等,使得传统的运筹学理论不能直接应用于以人为中心的供应链系统中。探讨参与者的行为对系统运作和最优策略的影响成为目前研究的热点之一。所以,把行为科学引入到闭环供应链策略研究中,在定价模型里考虑到参与者的行为因素,同样具有重要的理论与实践意义。本文在总结分析国内外闭环供应链回收定价策略研究及行为供应链的基础上,对考虑参与者行为因素的闭环供应链双渠道回收定价策略进行了研究。研究工作主要有以下三个方面：(1)考虑参与者讨价还价能力的双渠道回收定价与协调策略。针对再制造商委托第三方回收商同时回收的双渠道回收模式,在分散决策和集中决策不同情形下,运用博弈论方法研究闭环供应链的定价机制与协调策略；考虑到各参与者的讨价还价能力,采用Rubinstein讨价还价模型及贴现因子理论进行闭环供应链策略协调分析及收益的Pareto改进；最后通过算例验证定价机制与协调策略的有效性。(2)考虑回收竞争与风险规避的双渠道回收定价策略。针对再制造商委托零售商和第三方回收商负责回收的双渠道回收模式,考虑到回收渠道间竞争关系及各参与者的风险规避行为,分别构建有无回收渠道竞争时制造商主导的Stackelberg博弈模型以及合作情形下的集中决策博弈模型,利用博弈理论对模型进行分析求解；最后通过数值分析进一步说明参与者风险规避行为对回收价格和收益等的影响。(3)考虑参与者公平关切的双渠道回收定价策略。针对制造商及委托零售商同时回收的双渠道回收模式,把参与者公平关切行为引入闭环供应链双渠道回收模式中,分别针对参与者公平中性、仅制造商存在公平关切、仅零售商存在公平关切和双方同时存在公平关切的四种情形构建相应定价决策模型,利用博弈理论对模型进行分析求解；最后通过数值分析进一步说明参与者公平关切对回收价格和收益等的影响。最后,总结了本文的主要研究成果及结论、研究局限及未来需要进一步开展的工作。
[Abstract]:In recent years, the sustainable development and the circular economy have been paid much attention by all countries in the world. At the same time, the closed loop supply chain problem associated with it has become one of the important issues of social concern. The multi channel recycling mode of the closed loop supply chain is common in the Remanufacturing production and operation, and the related problems of the closed-loop supply chain recovery channel have been more widely closed. Therefore, it is of great theoretical and practical significance to study the pricing strategy of dual channel recycling. On the other hand, some behavioral factors, such as bargaining, risk attitude and fair concern, have been found in the supply chain, which makes the traditional operational research theory cannot be directly used in the human centered supply chain system. The influence of the behavior of the person on the system operation and the optimal strategy has become one of the hotspots of the current research. Therefore, it is also of great theoretical and practical significance to introduce behavioral science into the study of closed loop supply chain strategy and consider the actor's behavior factors in the pricing model. On the basis of price strategy research and behavior supply chain, the dual channel recovery pricing strategy of closed loop Supply Chain Considering participants' behavior factors is studied. The research work mainly has three aspects as follows: (1) dual channel recovery pricing and coordination strategy considering participants' bargaining power. Third party recyclers are entrusted to the remanufacturer. At the same time, the dual channel recycling model is used to study the pricing mechanism and coordination strategy of closed loop supply chain by game theory under the different situations of decentralized and centralized decision-making. Considering the bargaining power of the participants, the Rubinstein bargaining model and the discounted factor theory are used to coordinate the closed-loop supply chain strategy. Pareto improvement of revenue; finally, the validity of pricing mechanism and coordination strategy is verified by an example. (2) double channel recovery pricing strategy for recycling competition and risk aversion is considered. The dual channel recycling model for remanufacturer responsible for remanufacturer and third party recyclers is considered, and the competition relationship among the recycling channels and the participants are considered. The Stackelberg game model and the centralized decision game model under the cooperative situation are constructed, and the game theory is used to analyze the model. Finally, numerical analysis is used to further illustrate the effect of the risk avoidance behavior of the participants on the recovery price and income. (3) the dual channel recovery pricing strategy considering participants' fair concern is considered. In the dual channel recovery model, which is recovered by the manufacturer and the entrustment retailer, the participant fair concern is introduced into the closed-loop supply chain dual channel recovery mode, and the participants are fair neutral to the participants, only the manufacturers have fair concerns, only the retailers exist public. In the four cases of fair concern and both sides, the corresponding pricing model is constructed, and the game theory is used to analyze the model. Finally, the effects of the participants' fair concern on the recovery price and income are further explained by the numerical analysis. Finally, the main research results and conclusions are summarized, and the limitations of the research are summarized. And further work to be carried out in the future.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

【相似文献】