汽车经销商备件集中采购的研究

发布时间：2018-05-20 10:43

本文选题：集中采购 + 汽车备件　；参考：《华南理工大学》2014年硕士论文

【摘要】：汽车经销商是围绕汽车流通的综合服务商，在整个汽车产业中处于与顾客接触的最前沿。随着我国汽车产业的快速发展，，集团化经营已经成为汽车流通领域主要的管理模式。经销商集团在扩大经营规模的同时也从纵向延伸业务范围，逐渐向汽车后市场服务领域渗透。集中采购符合拥有大量连锁、分支机构的经销商集团的利益需要：巨大的采购量对上游供应商有更大的吸引力和讨价还价能力、众多店面带来强大的销售网络和固定的客户群体、透过资源整合还可以使集团经营向纵向一体化过渡。然而，汽车备件种类繁多、配套体系复杂，各自有不同的供求规律。因此，如何利用集团化经营平台，充分发挥规模优势、实现备件集中采购是汽车经销商集团要解决的重要课题。本文关注供应链管理思想在集中采购中的应用，在参考了相关文献的基础上，结合行业现状，对服务类汽车备件的集中采购进行了研究和探讨，并给出具体的业务实施方法。论文首先介绍汽车经销商集团化的趋势和品牌厂商与经销商的采购博弈，指出备件集中采购实施的背景和当前存在的问题；接着结合汽车备件采购的特点，运用三维卡拉杰克矩阵模型把汽车备件分成八大类，有选择性地引入集中采购，有效解决了困扰经销商多时的原厂件与非原厂件的订货选择问题；然后针对汽车备件集中采购实施要解决的两个主要问题——供应商选择和集中采购模式选择分别进行阐述：招标法是最适合备件集采的供应商选择方法，但需要采取一些特殊的手段。通过构建层次结构模型可以协助汽车经销商找到合适的集采运营模式。论文最后利用大型汽车经销商集团GWQM的集中采购实施应用对理论研究进行验证，并进行了总结和展望。
[Abstract]:Car dealers are integrated service providers around automobile circulation and are at the forefront of contact with customers in the whole automobile industry. With the rapid development of automobile industry in China, collectivization management has become the main management mode in automobile circulation field. While expanding the business scale, the dealer group also extends the business scope from the longitudinal direction, gradually infiltrating into the service field of the automobile rear market. Centralized procurement is in line with the interests of a group of dealers with a large number of chains and branches: large purchases are more attractive to upstream suppliers and have greater bargaining power, A large number of stores bring a strong sales network and fixed customer groups, through the integration of resources can also make the group management to vertical integration transition. However, there are many kinds of automobile spare parts, the supporting system is complex, and each has its own law of supply and demand. Therefore, how to make full use of the group management platform, give full play to the advantages of scale, and realize the centralized purchase of spare parts is an important issue to be solved by the automobile dealer group. This paper focuses on the application of supply chain management in centralized purchasing, and on the basis of referring to relevant literature, combined with the current situation of the industry, the centralized procurement of service automobile spare parts is studied and discussed, and the specific business implementation method is given. The paper first introduces the trend of automobile dealers' collectivization and the purchasing game between brand manufacturers and dealers, and points out the background and existing problems of the centralized purchasing of spare parts, and then combines the characteristics of automobile spare parts procurement. The three-dimension Karaoke matrix model is used to divide automobile spare parts into eight categories, and selective centralized purchasing is introduced, which effectively solves the problem of ordering and selecting the original and non-original parts which haunt the dealers for many years. Then, two main problems to be solved in the implementation of centralized purchasing of automobile spare parts, namely, the selection of suppliers and the selection of centralized purchasing modes, are described separately: the bidding method is the most suitable method for the selection of suppliers for the collection of spare parts. But some special means are needed. By building a hierarchical model, it can help automobile dealers to find a suitable operation mode. In the end, the thesis verifies the theoretical research by using the centralized purchasing implementation of GWQM, a large automobile dealer group, and makes a summary and prospect.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F253

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