电商环境下供应链成员定价策略与库存机制研究

发布时间：2018-05-24 15:11

本文选题：供应链 + 电子商务环境　；参考：《南京大学》2014年硕士论文

【摘要】：随着信息技术的发展,电子商务应运而生,这对企业来说既是机遇也是挑战。电子商务为更多的企业提供了更广阔的的发展平台,但是,技术创新的不断进步、顾客需求的瞬息万变,也使得企业面临着更严峻的挑战。电子商务的发展也使供应链产生了不小的变革,从传统的供应链逐渐转变成了传统供应链与电子商务环境下的供应链并存的局面。以往的研究中大部分是针对传统供应链管理,由于电子商务环境下的供应链与传统供应链存在某些明显的差异,传统供应链研究的相关理论虽然对电子商务环境下的供应链具有导向作用,但是不足以完全支撑电子商务环境下的供应链管理,所以本文结合现有的研究成果与中国H公司的相关调研实践对电子商务环境下的供应链管理作出了一定的研究。本文针对电子商务环境下的供应链管理中的定价策略与库存机制进行了研究。定价策略是供应链中各个成员都最关切的问题,因为这直接关系到自身的利益；而库存机制是制造商与零售商成本中很重要的一部分,供应链中各环节都希望降低成本从而增加收益。本文首先对国内外关于传统供应链与电子商务环境下的供应链的相关研究,以及现有关于供应链中定价策略与库存机制的研究以及方法进行总结分析；其次分析了电子商务环境下的供应链与传统供应链的运作模式的差异,从而分析了供应链中的制造商、零售商与消费者的行为差异,针对电子商务环境下的供应链与传统供应链中的诸多差异,结合考虑多种因素,建立了相关定价与库存模型,并根据H公司的现实情况进行一定程度的实例验证。通过定性分析与定量分析相结合的方法,本文制定了电子商务环境下供应链各成员均能获得更满意收益的定价策略与库存机制。在制定的定价策略中,对比分析了开放式供应链与封闭式供应链的定价策略对供应链收益的影响,并得出电子商务环境下的供应链中的制造商与零售商通过一定的合作得到的收益将比他们不进行合作获得的收益要多；在制定的库存机制中,基于CPFR的思想,通过电子商务环境下供应链中制造商与零售商的协同决策,共同制定库存机制,达到节约成本的目的。
[Abstract]:With the development of information technology, e-commerce arises at the historic moment, which is both an opportunity and a challenge for the enterprises. Electronic commerce provides a broader development platform for more enterprises. However, the continuous progress of the technology innovation, the rapid change of the customer's demand, and the more severe challenge to the enterprises. The chain of supply chain has changed from traditional supply chain to the coexistence of supply chain under the traditional supply chain and e-commerce environment. Most of the previous studies are aimed at the traditional supply chain management. There are some obvious differences between the supply chain and the traditional supply chain in the e-business environment. Although the related theory has a guiding role in the supply chain in the e-business environment, it is not enough to fully support the supply chain management under the e-commerce environment, so this paper makes a certain research on the supply chain management under the e-business environment by combining the existing research results with the related research practice of H company in China. The pricing strategy and inventory mechanism in the supply chain management in the e-business environment are studied. The pricing strategy is the most concern of all members in the supply chain, because it is directly related to its own interests, and the inventory mechanism is a very important part of the cost of the manufacturer and the retailer, and all the links in the supply chain are hoped to be reduced. In this paper, we first analyze the related research on the supply chain under the traditional supply chain and e-commerce environment at home and abroad, as well as the existing research and methods about the pricing strategy and inventory mechanism in the supply chain, and then analyze the operation of the supply chain and the traditional supply chain under the E-business environment. The difference between the models and the behaviors of the manufacturers, the retailers and the consumers in the supply chain is analyzed. In view of the differences in the supply chain and the traditional supply chain in the e-business environment, the relevant pricing and inventory models are established with consideration of many factors, and a certain degree of example is verified according to the actual situation of H company. Through the combination of qualitative analysis and quantitative analysis, the pricing strategy and inventory mechanism of all the members of the supply chain in the e-commerce environment are formulated. In the pricing strategy, the influence of the pricing strategy of the open supply chain and the closed supply chain on the supply chain returns is compared and analyzed, and the electricity is obtained. The profit of the manufacturer and the retailer in the supply chain in the sub business environment will be more than that they do not cooperate with. In the stock mechanism, based on the idea of CPFR, through the cooperative decision of the manufacturer and the retailer in the supply chain in the e-business environment, the stock mechanism can be worked out together. The purpose of cost saving is to be saved.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

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