考虑消费者策略行为的易逝品供应链定价与协调机制研究

发布时间：2018-05-24 17:50

本文选题：易逝品 + 供应链定价　；参考：《东北大学》2014年硕士论文

【摘要】：随着经济与科技的不断发展,市场竞争日趋激烈,产品生命周期日趋缩短,越来越多的产品呈现出易逝品的特点。易逝品供应链定价近年来倍受关注,而广泛存在的消费者策略行为会影响易逝品供应链的定价,同时需要设计出合理的机制进行供应链协调。本文在总结了国内外消费者行为、易逝品供应链定价与供应链协调等相关文献的基础上,介绍了供应链管理、消费者行为、动态定价等相关理论,并对考虑消费者策略行为的易逝品供应链定价与协调问题进行研究。研究工作主要包括以下两个方面：(1)考虑消费者策略行为的易逝品供应链定价研究。本文以单一制造商、单一零售商和若干消费者组成的供应链为研究对象,考虑消费者采取策略行为存在搜寻打折信息成本时,针对分散决策与集中决策两种情况,分别构建制造商、零售商与消费者的动态博弈模型,并给出了各模型的均衡解,为制造商制定批发价格策略、零售商制定两阶段价格策略和消费者采取最优购买策略提供了理论依据。最后对理论模型进行数值分析,分析表明：分散决策下,随着搜寻打折信息成本的增大,制造商最优批发价格降低,利润减少,零售商两阶段最优价格降低,利润减少,消费者临界估价降低。集中决策时供应链的总利润大于分散决策时供应链的总利润。(2)考虑消费者策略行为的易逝品供应链协调研究。本文以单一制造商、单一零售商和若干消费者组成的供应链为研究对象,考虑制造商与零售商进行合作时,利用收益共享契约进行协调,构建供应链协调定价模型,并给出模型的均衡解,得到收益共享契约中各参数的范围。最后对理论模型进行数值分析,分析表明：通过收益共享契约的协调,制造商与零售商利润大于分散决策下的利润,供应链总利润等于集中决策时的供应链总利润。最后给出潜在应用研究,总结了本文的主要研究结论、研究局限以及需要进一步开展的研究工作。
[Abstract]:With the development of economy and science and technology, the market competition is becoming more and more fierce, the product life cycle is shortened day by day, and more products show the characteristics of perishable products. In recent years, the pricing of perishable goods supply chain has attracted much attention. However, the widespread behavior of consumer strategy will affect the pricing of perishable goods supply chain. At the same time, it is necessary to design a reasonable mechanism to coordinate the supply chain. On the basis of summarizing domestic and foreign literature on consumer behavior, perishable goods supply chain pricing and supply chain coordination, this paper introduces the relevant theories of supply chain management, consumer behavior, dynamic pricing and so on. The pricing and coordination of perishable goods supply chain considering the behavior of consumer strategy are also studied. The research mainly includes the following two aspects: (1) the pricing of perishable goods in the supply chain considering the behavior of consumer strategy. In this paper, a supply chain consisting of a single manufacturer, a single retailer and a number of consumers is taken as the research object. When consumers adopt strategies, the cost of searching for discounted information is considered, aiming at two situations: decentralized decision and centralized decision. The dynamic game model of manufacturer, retailer and consumer is constructed, and the equilibrium solution of each model is given to make wholesale price strategy for manufacturer. The two-stage pricing strategy of retailers and the optimal purchase strategy of consumers provide the theoretical basis. Finally, the numerical analysis of the theoretical model shows that with the increase of the cost of searching for discounted information, the manufacturer's optimal wholesale price decreases, the profit decreases, the retailer's two-stage optimal price decreases, and the profit decreases. Lower consumer critical valuation. The total profit of the supply chain in centralized decision is larger than that in the decentralized decision. (2) the coordination of perishable goods supply chain considering the behavior of consumer strategy is studied. In this paper, a supply chain consisting of a single manufacturer, a single retailer and a number of consumers is taken as the research object. When considering the cooperation between the manufacturer and the retailer, the coordinated pricing model of the supply chain is constructed by means of the revenue-sharing contract. The equilibrium solution of the model is given, and the range of parameters in the revenue sharing contract is obtained. Finally, the numerical analysis of the theoretical model shows that the profit of manufacturer and retailer is greater than that of decentralized decision through the coordination of profit sharing contract, and the total profit of supply chain is equal to the total profit of supply chain when centralized decision is made. Finally, the potential application research is given, and the main research conclusions, research limitations and further research work are summarized.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.2;F274

【参考文献】