“农超对接”模式下农产品供应链绩效评价研究

发布时间：2018-05-25 20:53

本文选题：农超对接 + DEA-AHP　；参考：《大连交通大学》2014年硕士论文

【摘要】：随着农产值的不断提高,我国的农业格局进入到一个新的阶段,从重生产的传统农业形式向以农产品物流为流通手段的现代农业转变。同时,在全球经济环境的影响下,竞争日益激烈,早已从企业与企业之间的竞争上升为产业链之间的较量,作为第一产业的农业也不例外。供应链思想被引入到农产品领域后,在实践中发挥了巨大的优势,而供应链管理则被认为是现代竞争的重要科学手段。农超对接正是在这样的背景下产生的,其实质是超市与农产品基地直接对接而形成的集成化农产品供应链。 “农超对接”这一创新型农产品供应链模式的产生与发展,既能够有效的增加农民收入,利用连锁超市的自身销售渠道和资源优势保障农产品质量安全,改善农产品购物环境,有效处理销售中腐败的农产品,通过稳定的销售价格提高农民收入,又能够大力推进农产品技术改革,加大农产品流通体系投入,对超市的发展、农民的增收、城市居民的粮食安全保障和政府推进新农村建设,稳定民生都有着巨大的影响和积极的作用。虽然农超对接在理论上具有诸多的优点,但在实际发展过程中,我国农超对接模式仍然处于初级阶段,存在着供应链不健全,主体间合作意识薄弱,增长方式粗放,流通成本高等诸多问题。建立一套适合我国农产品供应链发展现状的农超对接模式下农产品供应链绩效评价体系,并采用科学的方法对其现状进行分析,对深化农产品供应链的体制改革,提高农超对接的运作效率,指导企业农产品体系改革,都具有重要的意义。本文运用数据包络分析法(DEA)与层次分析法(AHP)相结合的综合评价法,从运营状况、顾客服务、业务发展、农产品质量四个维度,以BSC、SCOR模型为理论基础,构建了农超对接模式下农产品供应链的绩效评价模型。并以鞍山市的农超对接发展现状为例,依据评价体系进行分析,得出有针对性的结果并提出管理的优化建议。
[Abstract]:With the continuous improvement of agricultural output value, the agricultural pattern of our country has entered a new stage, from the traditional agricultural form of heavy production to the modern agriculture with agricultural products logistics as the circulation means. At the same time, under the influence of the global economic environment, the competition is increasingly fierce, from the competition between enterprises to the competition between industrial chains, as the primary industry of agriculture is no exception. After being introduced into the field of agricultural products, supply chain management (SCM) is regarded as an important scientific means of modern competition. It is under this background that the agricultural super docking is the integrated agricultural product supply chain formed by the direct connection between the supermarket and the agricultural product base. The emergence and development of the innovative agricultural product supply chain mode of "agricultural super docking" can effectively increase the income of farmers, ensure the quality and safety of agricultural products and improve the shopping environment of agricultural products by using the marketing channels and resource advantages of supermarket chains. To deal effectively with corrupt agricultural products in sales, to raise farmers' income through stable sales prices, to vigorously promote the technological reform of agricultural products, to increase investment in the agricultural products circulation system, to increase the development of supermarkets and to increase farmers' income, The grain security of urban residents and the government promoting the construction of new countryside and stabilizing people's livelihood have great influence and positive effect. Although agricultural super docking has many advantages in theory, in the process of practical development, the mode of agricultural super docking in China is still in the primary stage, the supply chain is not perfect, the consciousness of cooperation between main bodies is weak, and the mode of growth is extensive. High circulation cost and many other problems. To establish a set of agricultural product supply chain performance evaluation system suitable for the current situation of agricultural product supply chain development in our country, and adopt scientific method to analyze its present situation, to deepen the system reform of agricultural product supply chain. It is of great significance to improve the operational efficiency and guide the reform of agricultural products system. In this paper, a comprehensive evaluation method combining data Envelopment Analysis (DEA) and Analytic hierarchy process (AHP) is used. It is based on BSC-SCOR model from four dimensions: operation condition, customer service, business development and agricultural product quality. The performance evaluation model of agricultural product supply chain under the mode of agricultural super-docking is constructed. Taking the development situation of agricultural superfluous joint in Anshan city as an example, according to the evaluation system, the results are obtained and some suggestions for management optimization are put forward.
【学位授予单位】：大连交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.6

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