湖南省蔬菜供应链优化研究

发布时间：2018-06-06 11:51

本文选题：蔬菜 + 批发市场　；参考：《湖南农业大学》2014年硕士论文

【摘要】：中央健全覆盖农产品收集、加工、运输、销售各环节冷链物流体系的政策将农产品供应链的优化问题提到了一个新的高度。而目前,湖南省传统的批发市场模式存在流通环节过多的问题,另一方面农超对接模式在生产环节和零售环节都受到不同程度的影响。因此,本文在此背景下对湖南省蔬菜供应链进行研究。本文在综述了国内外相关研究动态之后,以交易成本、现代物流、供应链管理、博弈论等相关理论为基础,分析了湖南省蔬菜生产、专业合作社、批发市场与零售的现状,之后采用SWOT方法分析了湖南省蔬菜供应链的两种模式——批发市场和农超对接发展的优势、劣势、机会和威胁,并从消费者行为角度,运用回归分析了消费者对两大模式发展的影响因素,从而提出以下对策建议：提高供应链组织化程度、完善蔬菜质量控制体系、构建供应链信息管理平台、优化蔬菜终端的购物环境、鼓励新型农消对接模式发展。
[Abstract]:The central government's policy of covering the collection, processing, transportation and distribution of agricultural products has raised the optimization of agricultural product supply chain to a new height. At present, there are too many circulation links in the traditional wholesale market model in Hunan Province, on the other hand, the agricultural super docking mode is affected by different degrees in the production and retail links. Therefore, under this background, this article carries on the research to the Hunan Province vegetable supply chain. Based on the related theories of transaction cost, modern logistics, supply chain management and game theory, this paper analyzes the present situation of vegetable production, professional cooperative, wholesale market and retail in Hunan Province. Then the SWOT method is used to analyze the advantages, disadvantages, opportunities and threats of the development of wholesale market and agricultural Chao in the vegetable supply chain of Hunan Province, and from the perspective of consumer behavior, the paper analyzes the advantages, disadvantages, opportunities and threats of the development of vegetable supply chain in Hunan Province. By using regression analysis, this paper puts forward the following countermeasures and suggestions: improving the organization of supply chain, perfecting vegetable quality control system, and constructing the information management platform of supply chain. To optimize the shopping environment of vegetable terminals and encourage the development of new agricultural elimination docking mode.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F323.7

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