考虑渠道权力结构和风险规避的闭环供应链差异定价机制研究

发布时间：2018-06-06 12:31

本文选题：闭环供应链 + 差异定价机制　；参考：《工业技术经济》2013年03期

【摘要】：本文研究了渠道权力结构和参与者的风险规避态度对闭环供应链差异定价机制的影响。假设制造商为风险中性者而零售商是风险规避者,利用均值——方差理论得到了制造商的期望利润函数和零售商的期望效用函数,在此基础上探讨制造商主导、零售商主导和垂直纳什均衡3种渠道权力结构下的闭环供应链差异定价策略与利润分配问题。本文还分别比较了不同权力结构下新制造产品和再制造产品的最优批发价格、最优零售价格、制造商的最优期望利润以及零售商的最优期望效用,推导了零售商的风险规避系数对最优价格和最优产量的影响,最后结合算例仿真了渠道成员利润(效用)随风险规避系数和消费者偏好系数等参数的变化规律,结果表明:制造商和零售商形成垂直纳什均衡时的闭环供应链绩效最优,其次是制造商主导的闭环供应链,最差的是零售商主导的闭环供应链。
[Abstract]:This paper studies the influence of channel power structure and risk-averse attitude of participants on the differential pricing mechanism of closed-loop supply chain. Assuming that the manufacturer is a risk-neutral and the retailer is a risk-averse, the expected profit function of the manufacturer and the expected utility function of the retailer are obtained by means of the mean-variance theory. The differential pricing strategy and profit distribution of closed-loop supply chain under three channel power structures: retailer dominated and vertical Nash equilibrium. This paper also compares the optimal wholesale price, the optimal retail price, the optimal expected profit of the manufacturer and the optimal expected utility of the retailer under different power structures. The influence of retailer's risk aversion coefficient on optimal price and output is deduced. Finally, the variation law of channel member's profit (utility) with risk aversion coefficient and consumer preference coefficient is simulated with an example. The results show that the performance of closed-loop supply chain is optimal when manufacturers and retailers form vertical Nash equilibrium, followed by manufacturer dominated closed-loop supply chain, and the worst one is retailer dominated closed-loop supply chain.
【作者单位】：青岛大学;东南大学;
【基金】：教育部人文社科基金项目(项目编号:11YJC630185) 山东省优秀中青年科学家科研奖励基金(项目编号:BS2010SF008)
【分类号】：F224;F274

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