供应链环境下集中策略模式的产品组合研究

发布时间：2018-06-10 01:34

本文选题：供应链管理 + 产品组合　；参考：《东华大学》2014年硕士论文

【摘要】：随着科技的不断进步,生产制造企业效率的不断提高以及人们对于商品的个性化需求不断提升使得当前零售商所面对的产品类别种类急剧增长。同时,企业间竞争的日趋激烈,供应链中上下游企业间需要更加紧密的合作来共同创造利润。所以,产品组合优化的进一步研究中有必要将供应链中上游的供应商和制造商一并考虑最终得到能够使整个供应链收益最优的产品组合策略。本文应用MNL模型描述了消费者选择行为,通过对零售商和制造商利润的分析建立一个考虑集中策略模式使得整个供应链利润最优的非线性混合整数问题。为降低非线性混合整数规划问题的求解复杂度,本文对供应链上的利润和成本进行整理,通过分析求解得到1)能够使整个供应链收益最优的产品生产价格2)能够使得成本最小的产品延期交货时间,产品补货周期和制造商的原材料订购决策。最后,本文随机给定了几类产品及其变量数值,首先得到了零售商对这几类产品的最优产品组合决策,随后分析了提供产品的制造商生产能力变化对于最终产品组合决策的影响。本文研究的基本结论主要有：1)相对于没有进行产品组合的策略,产品组合决策方法可以帮助提升整个供应链利润2)对于利润较高的产品,提供该产品的制造商增加其生产能力可以帮助提高整个供应链利润。
[Abstract]:With the development of science and technology, the increasing efficiency of manufacturing enterprises and the increasing demand for individual products, the types of products facing retailers are increasing rapidly. At the same time, the competition between enterprises is becoming more and more fierce, and the upstream and downstream enterprises need closer cooperation to create profits. So, In the further study of product portfolio optimization, it is necessary to consider the upstream suppliers and manufacturers in the supply chain together to obtain the optimal product combination strategy that can make the whole supply chain benefit. In this paper, the MNL model is used to describe the consumer choice behavior. Based on the analysis of retailers' and manufacturers' profits, a nonlinear mixed integer problem is established, which considers the centralized strategy model and optimizes the profit of the whole supply chain. In order to reduce the complexity of solving the nonlinear mixed integer programming problem, the profit and cost in the supply chain are sorted out in this paper. By analyzing and solving, we can get 1) the product production price that can make the whole supply chain profit optimal 2) can make the cost minimum product delay delivery time, product replenishment cycle and the manufacturer's raw material order decision. Finally, in this paper, we give random values of several kinds of products and their variables. First, we obtain the optimal product combination decision of retailers for these kinds of products. Then it analyzes the influence of the change of the manufacturer's production capacity on the final product portfolio decision. The basic conclusions of this paper are: 1) relative to the strategy of no product combination, The method of product combination decision can help increase the profit of the whole supply chain 2) for the products with higher profit, the manufacturer that provides the product can increase the profit of the whole supply chain by increasing its production capacity.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F713

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