灰色市场条件下基于收益共享契约的供应链协调

发布时间：2018-06-20 05:52

本文选题：灰色市场 + 定价策略　；参考：《运筹与管理》2017年06期

【摘要】：考虑灰色市场条件下由一个制造商和两个分别处于不同国家的分销商构成的供应链,分别分析了完全分散化、部分分散化和集中化决策下的供应链定价策略。考察了各种决策模式下,消费者对灰市产品价值的认可程度对制造商定价策略的影响。通过比较得出分散化和部分分散化决策下的最优定价策略偏离集中化决策下的最优定价策略。并以供应链集中化决策下的利润为基准,通过引入收益共享契约针对灰色市场条件下的完全分散化和部分分散化供应链进行协调,并给出保证供应链节点企业达到帕累托改进的收益分享系数取值范围。最后通过数值分析给出了消费者对灰市产品价值的认可程度与供应链利润、灰市产品销量及收益分享系数之间的关系。
[Abstract]:Considering the supply chain which is composed of one manufacturer and two distributors in different countries under the grey market condition, the supply chain pricing strategy under the decision of complete decentralization, partial decentralization and centralization is analyzed respectively. The influence of consumer's acceptance of grey market product value on manufacturer's pricing strategy is investigated under various decision models. By comparing the optimal pricing strategy under decentralized and partially decentralized decision-making, the optimal pricing strategy deviates from the optimal pricing strategy under centralized decision. Based on the profit of the centralized decision of the supply chain, this paper introduces the revenue-sharing contract to coordinate the completely decentralized and partially decentralized supply chain under the grey market conditions. The range of profit sharing coefficient to ensure the supply chain node enterprises to reach Pareto improvement is also given. Finally, the relationship between consumers' acceptance of grey market product value and supply chain profit, grey market product sales volume and profit sharing coefficient is given through numerical analysis.
【作者单位】：电子科技大学经济与管理学院;九江学院经济与管理学院;
【基金】：国家自然科学基金重点项目(71531003);国家自然科学基金面上项目(71101019,71272127);国家自然科学基金青年项目(71601031)
【分类号】：F274;O225

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