考虑公平偏好的供应链最优信用期和定价策略研究

发布时间：2018-06-27 12:50

本文选题：供应链管理 + 定价　；参考：《运筹与管理》2017年04期

【摘要】：论文将公平偏好引入商业信用供应链的运作中,研究公平偏好如何影响供应链的商业信用和定价策略。论文在三种情况下,即仅供应商关注公平,仅零售商关注公平和双方均关注公平,运用Stackelberg博弈分析了供应商的最优商业信用期及零售商的最优零售价格。研究发现,当零售商具有公平偏好时,零售价格与其公平偏好程度无关;零售商的公平偏好程度越大,供应商提供的商业信用期限越长。当仅供应商具有公平偏好时,供应商的公平偏好程度越大,零售商的零售价格越大,供应商提供的商业信用期限越短;当双方都具有公平偏好时,零售商的零售价格关于双方偏好均为增函数;供应商的商业信用期限为自身偏好系数的增函数,为零售商偏好系数的减函数。供应链成员的效用为自身偏好系数的增函数,对方偏好系数的减函数;双方具有公平偏好时,供应链利润小于无公平偏好时的供应链利润。
[Abstract]:This paper introduces fairness preference into the operation of commercial credit supply chain, and studies how fair preference affects the business credit and pricing strategy of supply chain. In this paper, only the supplier pays attention to the fairness, only the retailer pays attention to the fairness and both sides are concerned about the fairness. Using Stackelberg game, this paper analyzes the optimal business credit period of the supplier and the optimal retail price of the retailer. It is found that when retailers have a fair preference, the retail price has nothing to do with their fair preference, and the greater the retailer's fair preference is, the longer the business credit period provided by the supplier is. When only suppliers have fair preferences, the greater the degree of fair preference of suppliers, the greater the retail price of retailers, the shorter the business credit period provided by suppliers; when both parties have fair preferences, The retailer's retail price is an increasing function for both sides' preferences, and the supplier's business credit term is an increasing function of its own preference coefficient and a decreasing function of the retailer's preference coefficient. The utility of supply chain members is an increasing function of their own preference coefficient and a decreasing function of each other's preference coefficient. When both parties have fair preference, the supply chain profit is smaller than the supply chain profit without fair preference.
【作者单位】：天津财经大学商学院;
【基金】：国家自然科学基金(71172018,71302115) 教育部人文社会科学研究项目(13YJC630121) 天津财经大学优秀青年学者资助计划;天津财经大学研究生科研资助计划(2015TCS28)
【分类号】：F713.32

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