保定市农民专业合作社农产品流通现状及对策研究

发布时间：2018-07-12 08:25

本文选题：保定市 + 农民专业合作社　；参考：《河北农业大学》2014年硕士论文

【摘要】：我国农民专业合作社发展迅速，合作社数量高速增长、生产的农产品种类多样、入社农户也显著增多，但农民专业合作社农产品的流通仍存在着一些问题。流通成本高，流通速度慢、损耗大，信息不对称，物流设施不健全等因素制约着合作社农产品的有效流通。同时，随着居民消费水平的提高，越来越多的消费者更加注重农产品购买的方便性、多样性、安全性和服务水平。因此，分析和总结阻碍农民专业合作社农产品流通的制约因素，找出加速其农产品流通的方法，探索和发展新型的农产品流通方式以促进合作社农产品高效率流通有着重要的现实意义。通过减少合作社农产品流通的中间环节，来降低合作社农产品的流通成本，进而降低农产品的价格，从而使消费者从中受益。此外，，提高合作社农产品的流通效率不仅能解决农产品卖价高的问题，广大消费者也会购买合作社更多的农产品，从而增加了合作社的经济效益，达到消费者和农民专业合作社的双赢。本文具体研究如下：首先，本文基于对国内外文献研究的基础上，并以农产品流通理论、供应链管理理论、第三方物流理论作为理论依据，采用文献研究法、访谈法与案例分析法、规范分析与实证分析相结合的方法进行研究。其次，通过对40家保定市农民专业合作社农产品流通情况的调研，并结合该地区农民专业合作社具体案例，对其运行现状分别从农产品流通的四个方面进行阐述。主要阐述了合作社注册品牌方面，通过质量标准认证方面，接受订单方面，物流建设方面，农户对信息需求方面，信息利用方面，资金来源方面和农民资金互助合作社发展方面的发展现状。再次，归纳出保定市农民专业合作社农产品流通过程中存在的问题。主要为：农产品流通设施建设投入不足，农民专业合作社品牌化建设不到位，农民专业合作社销售渠道狭窄，农产品货款结算周期长等。最后，结合保定市农民专业合作社的具体案例，提出了加速农民专业合作社农产品流通针对性的建议，促使农民专业合作社的优质农产品能够快速顺利地流通到消费者手中。本文研究认为，具体应从以下几个方面着手：农民专业合作社加强自身农产品品牌化建设，加大对农产品物流设施建设，拓宽农民专业合作社农产品销售渠道，重视市场信息，充分利用现有信息平台，促进农民资金互助合作社的发展等。本研究的创新之处在于将研究范围界定在保定市，具有针对性，并从农产品流通的商流、物流、信息流和资金流四个方面分别展开研究。
[Abstract]:Our country farmer specialized cooperative develops rapidly, the number of cooperatives increases at a high speed, the kinds of agricultural products produced are various, and the farmers who join the cooperative also increase significantly, but there are still some problems in the circulation of agricultural products of farmers' specialized cooperatives. Such factors as high circulation cost, slow circulation speed, large wastage, asymmetric information and imperfect logistics facilities restrict the effective circulation of cooperative agricultural products. At the same time, with the improvement of consumption level, more and more consumers pay more attention to the convenience, diversity, security and service level of agricultural products. Therefore, this paper analyzes and summarizes the restrictive factors that hinder the circulation of agricultural products in farmers' specialized cooperatives, and finds out the ways to accelerate the circulation of agricultural products. It is of great practical significance to explore and develop new ways of agricultural products circulation in order to promote the efficient circulation of cooperative agricultural products. By reducing the intermediate link of cooperative agricultural products circulation, the circulation cost of cooperative agricultural products is reduced, and then the price of agricultural products is reduced, thus making consumers benefit from it. In addition, improving the circulation efficiency of cooperative agricultural products can not only solve the problem of high selling prices of agricultural products, but also increase the economic benefits of cooperatives by increasing the number of agricultural products purchased by the broad masses of consumers. To achieve a win-win situation between consumers and farmers' professional cooperatives. The specific research of this paper is as follows: first, based on the domestic and foreign literature research, and with the agricultural product circulation theory, supply chain management theory, third party logistics theory as the theoretical basis, using the literature research method, Interview and case analysis, normative analysis and empirical analysis of the combination of the method of research. Secondly, through the investigation of the circulation of agricultural products in 40 specialized cooperatives of farmers in Baoding city, and combined with the specific cases of farmers' specialized cooperatives in this area, the paper expounds the current situation of their operation from four aspects of circulation of agricultural products. Mainly elaborated cooperative registration brand aspect, through the quality standard authentication aspect, accepts the order aspect, the logistics construction aspect, the farmer household to the information demand aspect, the information utilization aspect, Fund source respect and farmer fund mutual aid cooperative development aspect development present situation. Thirdly, the problems existing in the circulation of agricultural products in Baoding farmers' professional cooperative are summarized. The main results are as follows: insufficient investment in the construction of agricultural products circulation facilities, inadequate brand construction of farmers' professional cooperatives, narrow marketing channels of farmers' specialized cooperatives, long payment period for agricultural products, and so on. Finally, combined with the concrete case of the farmers' specialized cooperative in Baoding city, this paper puts forward some suggestions to accelerate the circulation of agricultural products in the specialized cooperative of farmers, so as to make the high-quality agricultural products of the specialized cooperative of farmers circulate quickly and smoothly into the hands of consumers. In this paper, we should start from the following aspects: farmers' specialized cooperatives should strengthen the brand construction of their own agricultural products, increase the construction of agricultural products logistics facilities, broaden the marketing channels of farmers' specialized cooperatives' agricultural products, and attach importance to market information. Make full use of the existing information platform to promote the development of farmers' mutual fund cooperatives. The innovation of this study is to define the scope of the research in Baoding City, and to carry out the research from four aspects: commercial flow, logistics, information flow and capital flow of agricultural products circulation.
【学位授予单位】：河北农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F323.7

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