不同付款方式下资金约束供应链的定价策略

发布时间：2018-07-12 20:41

本文选题：资金约束 + 付款方式　；参考：《系统工程学报》2017年04期

【摘要】：面对市场需求确定和银行提供融资服务的情形下,由单个资金约束的制造商与单个资金约束的零售商组成的供应链,从企业各自利润最大化出发,构建了不同付款方式下的供应链定价决策模型,并对比分散式供应链与集中式供应链的最优利润.研究表明:零售商选择的最优付款方式是以融资服务利率为条件.当以资金约束的集中式供应链最优利润水平为参照,表明存在提升分散式供应链利润的定价策略.并且在分散式供应链下,设计的收益共享契约能够实现零售商与制造商所获利润的帕累托改进.最后通过算例分析验证了研究结论与所设计收益共享契约的有效性.
[Abstract]:When the market demand is determined and the bank provides the financing service, the supply chain which consists of the manufacturer with the single capital constraint and the retailer with the single capital constraint starts from the maximization of the profit of the enterprise. The pricing decision model of supply chain under different payment modes is constructed, and the optimal profit of decentralized supply chain and centralized supply chain is compared. The results show that the optimal payment method chosen by retailers is conditional on the interest rate of financing services. When the optimal profit level of centralized supply chain with financial constraints is taken as the reference, it is shown that there is a pricing strategy to enhance the profit of decentralized supply chain. And under the decentralized supply chain, the profit sharing contract designed can realize the Pareto improvement of the profit between retailer and manufacturer. Finally, the effectiveness of the research conclusion and the designed revenue sharing contract is verified by an example.
【作者单位】：上海交通大学安泰经济与管理学院;上海交通大学中美物流研究院;
【基金】：国家自然科学基金资助项目(71072063;71372107)
【分类号】：F274

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