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房地产企业建设项目集成管理的绩效评价研究

发布时间:2018-07-17 00:15
【摘要】:房地产市场竞争日益激烈,政府宏观调控政策不断出台,房地产企业正处于发展的转折点,房地产企业要实现可持续发展,就必须对房地产企业建设项目集成管理的绩效进行评价研究。科学合理的房地产建设项目绩效评价体系不仅可以有效的考察已完项目的运行成效,也通过对项目评价来完善企业的薄弱环节,让企业在未来的发展中能不断改进,完善企业项目建设管理的不足。面对房地产市场激烈竞争的局面,针对随着房地产企业原有的的建设项目绩效评价体系已滞后的状况,本文基于国内外房地产企业建设项目绩效评价的研究现状,详细分析现存房地产企业建设项目绩效评价体系存在的问题,尝试构建新的房地产企业建设项目集成管理的绩效评价体系,并对其进行可行性研究。 本文在构建房地产企业建设项目集成管理的绩效评价体系的过程中,主要在两方面进行了改进:第一,将供应链的集成思想运用到房地产企业建设项目绩效评价的过程中实现了建设项目全过程的绩效评价。改变了建设项目评价中只重视某一阶段,而忽略了从建设项目整个发展周期的战略高度来评价。第二,将评价分为分总μ评价。分μ是按施工流程先将评价划分为三个阶段。在各阶段,选取对各阶段影响较大的关键指标,总μ是在对各阶段进行评价的基础上,运用对各阶段赋权打分的方法对整个房地产企业建设项目进行综合的绩效评价。 本文构建了一套新的房地产企业建设项目集成管理的绩效评价体系,并在实际项目的运行中进行了实证分析。通过对新旧体系在房地产建设项目实践中的对比,提出了房地产企业建设项目集成管理的绩效评价体系,使之能够更加合理的进行评价,同时也验证了本文构建的房地产企业建设项目集成管理的绩效评价体系具有可操作性。通过评价的结果来有效应对日益激烈的市场竞争,为实现房地产企业的可持续发展提供科学参考依据。
[Abstract]:The competition in the real estate market is becoming more and more intense, and the government's macro-control policies have been introduced constantly. The real estate enterprises are at a turning point in their development. The real estate enterprises want to achieve sustainable development. It is necessary to evaluate the performance of integrated management of construction projects in real estate enterprises. A scientific and reasonable performance evaluation system of real estate construction projects can not only effectively investigate the operational results of completed projects, but also improve the weak links of enterprises through project evaluation, so that enterprises can continuously improve in the future development. The deficiency of perfecting enterprise project construction management. In the face of the fierce competition in the real estate market, in view of the situation that the performance evaluation system of the original construction projects of the real estate enterprises has lagged behind, this paper bases on the research status quo of the performance evaluation of the construction projects of the real estate enterprises at home and abroad. This paper analyzes in detail the problems existing in the performance evaluation system of construction projects of real estate enterprises, tries to construct a new performance evaluation system for integrated management of construction projects of real estate enterprises, and makes a feasibility study on it. In the process of constructing the performance evaluation system of the integrated management of the construction project of the real estate enterprise, this paper has mainly carried on the improvement in two aspects: first, The integrated idea of supply chain is applied to the performance evaluation of the construction project of real estate enterprise. The whole process of the performance evaluation of the construction project is realized. It changed the emphasis on a certain stage in the evaluation of construction project, but neglected to evaluate it from the strategic height of the whole development cycle of the construction project. Second, the evaluation is divided into total 渭 evaluation. According to the construction process, the evaluation is divided into three stages. In each stage, select the key indicators which have a great impact on each stage. The total 渭 is based on the evaluation of each stage, and the method of weighting and scoring for each stage is used to comprehensively evaluate the performance of the whole real estate enterprise construction project. This paper constructs a new performance evaluation system of real estate enterprise construction project integrated management, and carries on the empirical analysis in the actual project operation. By comparing the new and old systems in the practice of real estate construction projects, this paper puts forward the performance evaluation system of integrated management of real estate enterprises' construction projects, so that it can be more reasonably evaluated. At the same time, it also verifies that the performance evaluation system of real estate enterprise construction project integrated management is operable. The evaluation results can effectively deal with the increasingly fierce market competition and provide a scientific reference for the realization of sustainable development of real estate enterprises.
【学位授予单位】:长安大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F299.233.4

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