基于消费者时间偏好和决策者风险偏好的定价与订货策略
发布时间：2018-07-22 14:17
【摘要】：针对供应链管理过程中,消费者时间偏好和决策者风险偏好对产品定价与订货决策的重要作用,以累积前景理论为框架,将消费者时间偏好与价格依赖等影响产品市场需求的因素和决策者风险偏好与参考依赖等影响决策的因素共同纳入模型考量范围,建立了基于消费者时间偏好和决策者风险偏好的定价与订货模型。研究表明,随着消费者时间偏好的增大,产品的最优定价和订货量都将减少;随着决策者心理参考点的增大,产品的最优定价降低,最优订货量增加;随着决策者损失规避程度的增大,产品最优定价增加,而最优订货量减少。考虑消费者时间偏好和决策者风险偏好的定价与订货模型能够提高供应链中决策者的最大累积前景效用。
[Abstract]:In the process of supply chain management, consumer's time preference and decision-maker 's risk preference play an important role in product pricing and ordering decision. The factors such as consumer time preference and price dependence which affect product market demand and decision-makers' risk preference and reference dependence are taken into account in the model. A pricing and ordering model based on consumer time preference and decision maker's risk preference is established. The research shows that with the increase of consumer's time preference, the optimal pricing and order quantity will decrease, and with the increase of decision makers' psychological reference point, the optimal pricing will decrease, and the optimal order quantity will increase. With the increase of decision makers' loss aversion, the optimal pricing increases and the optimal order volume decreases. The pricing and ordering model considering consumer time preference and decision maker's risk preference can improve the maximum cumulative foreground utility of decision makers in the supply chain.
【作者单位】： 西南交通大学交通运输与物流学院;西南交通大学综合交通运输智能化国家地方联合工程实验室;
【基金】：国家自然科学基金面上资助项目(71371156,71401142) 西南交通大学博士创新基金资助项目
【分类号】：F274
本文编号：2137733
[Abstract]:In the process of supply chain management, consumer's time preference and decision-maker 's risk preference play an important role in product pricing and ordering decision. The factors such as consumer time preference and price dependence which affect product market demand and decision-makers' risk preference and reference dependence are taken into account in the model. A pricing and ordering model based on consumer time preference and decision maker's risk preference is established. The research shows that with the increase of consumer's time preference, the optimal pricing and order quantity will decrease, and with the increase of decision makers' psychological reference point, the optimal pricing will decrease, and the optimal order quantity will increase. With the increase of decision makers' loss aversion, the optimal pricing increases and the optimal order volume decreases. The pricing and ordering model considering consumer time preference and decision maker's risk preference can improve the maximum cumulative foreground utility of decision makers in the supply chain.
【作者单位】： 西南交通大学交通运输与物流学院;西南交通大学综合交通运输智能化国家地方联合工程实验室;
【基金】：国家自然科学基金面上资助项目(71371156,71401142) 西南交通大学博士创新基金资助项目
【分类号】：F274
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