ERP支持下的TW公司产销计划管理研究

发布时间：2018-07-31 06:17

【摘要】：有效的产销计划模式在满足客户提货需求的同时,可以提高库存周转率,实现批量生产,降低生产切换线时间,提高生产效率;从而保证客户的订单产品顺利生产完成,按时出货交货,实现公司对客户的承诺,合理使用公司的各项资源、降低消耗、节约成本、以达到公司利益最大化。所以面对越来越激烈的行业竞争,如何建立有效的产销计划体系,已受到国内规模化集团化饲料企业的高度关注。2013年,作为水产饲料全球老大的TW公司启动新一代ERP建设,产销模式怎么优化、怎么与ERP软件的实施结合、保证管理变革落地。本文通过分析TW公司在实施ERP项目过程中针对产销分离变革后集团管控下产销计划体系模式的设计和实际运行中管理问题,从现状及问题分析入手,从计划的流程、组织、运行方式、绩效等角度分析,形成适合TW的优化计划方案。文中首先介绍了饲料行业特点和TW公司的现状,在此基础上详述目前TW产销计划现状,总结各个环节存在的问题。其次,针对这些问题,本文从组织架构、运行方式、需求收集方面进行重新设计,形成产销协同机制。随后提出了绩效评估方法,并用于TW公司ERP项目产销计划实施结果的评估,证明与ERP软件结合的产销计划方案的价值。
[Abstract]:The effective production and marketing planning mode can improve the inventory turnover rate, realize the batch production, reduce the time of production switching line and improve the production efficiency while meeting the customer's demand for goods, so as to ensure the smooth production completion of the customer's order products. Delivery on time, realize the company's commitment to customers, use the company's resources reasonably, reduce consumption, save costs, to maximize the benefits of the company. Therefore, in the face of more and more fierce competition in the industry, how to establish an effective production and marketing plan system has been highly concerned by domestic large-scale group feed enterprises. In 2013, TW Company, the world leader in aquatic feed, started a new generation of ERP construction. How to optimize the mode of production and marketing, how to combine with the implementation of ERP software, to ensure the management reform landing. This paper analyzes the design of production and marketing planning system model and management problems in actual operation of TW Company in the process of implementing ERP project, starting with the analysis of current situation and problems, and starting with the process of planning, organization, management and management of production and marketing planning system under the control of the group after the separation of production and marketing. Operation mode, performance and other angles analysis, to form a suitable TW optimization plan. This paper first introduces the characteristics of feed industry and the present situation of TW Company, and on the basis of this, details the present situation of TW production and marketing plan, and summarizes the problems in each link. Secondly, aiming at these problems, this paper redesigns from the aspects of organizational structure, operation mode and requirement collection, and forms a collaborative mechanism of production and marketing. Then the performance evaluation method is put forward and used to evaluate the implementation results of ERP project production and marketing plan of TW company, which proves the value of the production and marketing plan scheme combined with ERP software.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F324.6;F274

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