考虑随机需求及返回策略的供应链协调分析

发布时间：2018-07-31 07:40

【摘要】：在随机需求情形下,通过返回策略工具,运用Stackelberg非合作博弈理论,分别构建了多供应链竞争下,处于竞争劣势的分散式、集中式及收益共享情形下的供应链EOQ和供应链内部协调机制。供应链协调时,收益共享及集中式供应链EOQ、整体利润均大于分散式供应链的情形。相比分散式供应链情形,收益共享协调机制对供应链整体比较有利,对零售商最为有利。通过选择恰当共享系数,使返回策略与收益共享契约密切结合,可以有效降低产品的缺货、剩余及返回数量,进而提高零售商EOQ,较大幅度扩大市场销售份额,使供应链的整体收益大于集中式供应链的收益,并同时使供应链内部各成员的收益更加均衡,这为供应链的长期稳定发展奠定了坚实的基础。
[Abstract]:In the case of random demand, by using the return strategy tool and the Stackelberg non-cooperative game theory, the decentralized model of multi-supply chain competition is constructed, which is at a competitive disadvantage. Supply chain EOQ and supply chain internal coordination mechanism under centralized and revenue sharing. In the case of supply chain coordination, the overall profit of revenue sharing and centralized supply chain EOQ is higher than that of decentralized supply chain. Compared with the decentralized supply chain, the profit sharing coordination mechanism is more favorable for the supply chain as a whole, and is the most favorable for the retailers. By choosing appropriate sharing coefficient and combining return strategy with revenue sharing contract, we can effectively reduce the shortage, surplus and return quantity of products, and then improve the retailer's EOQ and expand the market share greatly. The whole income of the supply chain is larger than that of the centralized supply chain, and at the same time the income of the members of the supply chain is more balanced, which lays a solid foundation for the long-term stable development of the supply chain.
【作者单位】：西安交通大学管理学院;机械制造系统工程国家重点实验室;过程控制与效率工程教育部重点实验室;
【基金】：国家自然科学基金资助项目(70872091) 高等学校博士点专项基金项目(20090201110031)
【分类号】：F274;F224

【共引文献】