农超对接模式下蔬菜供应链绩效评价研究
发布时间：2018-08-08 14:50
【摘要】：近年来,农产品生产过剩、卖价居高不下等问题频繁出现,导致许多农产品销售无路,农民无力应对市场,农产品只能腐烂在生产原地,三农问题日益凸显。增强农产品的市场竞争力,从而形成农业资源的高效整合利用,是发展农业的唯一途径。传统的农产品供应链,其产品流通过程要经历众多中间环节,因此流通成本高,流通效率低,而农超对接模式的农产品供应链可以有效改善这些问题,农产品供应与超市的结合,能够缩短农产品流通周期,为消费者提供更安全、新鲜的农产品,对提升农产品的流通效率和市场竞争力具有积极的作用。本文总结前人研究文献后,开展对农超对接模式下蔬菜供应链绩效评价的进一步分析研究。通过选取并构建更加科学的绩效评价指标体系,设计绩效调查问卷,选择农超对接超市、农村合作社及蔬菜种植基地等进行实地调研并发放问卷。对农超对接下蔬菜供应链的整体绩效运用模糊综合评价法进行评价,并对不同类型的农超对接供应链的绩效进行评价对比,从而发现目前农超对接的发展现状、存在的问题,以及不同类型农超对接存在的优势与劣势,并据此提出相关的管理建议,对优化农产品流通提供积极的作用。研究结果表明:(1)农超对接模式下蔬菜供应链绩效结果总体处于中等水平,在顾客维度和质量安全维度绩效水平较高。而农超对接模式下蔬菜供应链在运营流程维度和信息管理维度的绩效水平相对较低。(2)通过纵向对比发现,一体式模式的农超对接蔬菜供应链和契约式模式的农超对接蔬菜供应链在顾客维度、质量安全维度和运营流程维度的绩效皆高于联盟式模式。
[Abstract]:In recent years, the overproduction of agricultural products, high selling prices and other problems frequently appear, leading to the sale of many agricultural products, farmers are unable to cope with the market, agricultural products can only rot in production, the problem of agriculture, rural areas and farmers has become increasingly prominent. The only way to develop agriculture is to strengthen the market competitiveness of agricultural products and form the efficient integration and utilization of agricultural resources. In the traditional agricultural product supply chain, the process of product circulation has many intermediate links, so the circulation cost is high, the circulation efficiency is low, and the agricultural product supply chain based on the agriculture super docking mode can effectively improve these problems. The combination of agricultural product supply and supermarket can shorten the circulation cycle of agricultural products, provide consumers with safer and fresh agricultural products, and play a positive role in improving the circulation efficiency and market competitiveness of agricultural products. After summarizing the previous research literature, this paper carries out further analysis and research on the performance evaluation of vegetable supply chain under the mode of agricultural super docking. Through the selection and construction of a more scientific performance evaluation index system, the design of performance questionnaire, the selection of agricultural supermarket, rural cooperatives and vegetable planting base for field investigation and distribution of questionnaires. The overall performance of vegetable supply chain is evaluated by fuzzy comprehensive evaluation method, and the performance of different types of agricultural super joint supply chain is evaluated and compared, so as to find the current development situation and existing problems of agricultural super joint supply chain. And the advantages and disadvantages of different types of agricultural super docking, and then put forward the relevant management suggestions to optimize the circulation of agricultural products. The results are as follows: (1) the performance of vegetable supply chain is at the middle level, and the performance level is higher in customer dimension and quality and safety dimension. However, the performance level of vegetable supply chain in operation process dimension and information management dimension is relatively low under the mode of agricultural super docking. (2) through longitudinal comparison, we find that, The performance in customer dimension, quality safety dimension and operation process dimension of agricultural super docking vegetable supply chain of integrated mode and contract mode is higher than that of alliance mode.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6
本文编号：2172132
[Abstract]:In recent years, the overproduction of agricultural products, high selling prices and other problems frequently appear, leading to the sale of many agricultural products, farmers are unable to cope with the market, agricultural products can only rot in production, the problem of agriculture, rural areas and farmers has become increasingly prominent. The only way to develop agriculture is to strengthen the market competitiveness of agricultural products and form the efficient integration and utilization of agricultural resources. In the traditional agricultural product supply chain, the process of product circulation has many intermediate links, so the circulation cost is high, the circulation efficiency is low, and the agricultural product supply chain based on the agriculture super docking mode can effectively improve these problems. The combination of agricultural product supply and supermarket can shorten the circulation cycle of agricultural products, provide consumers with safer and fresh agricultural products, and play a positive role in improving the circulation efficiency and market competitiveness of agricultural products. After summarizing the previous research literature, this paper carries out further analysis and research on the performance evaluation of vegetable supply chain under the mode of agricultural super docking. Through the selection and construction of a more scientific performance evaluation index system, the design of performance questionnaire, the selection of agricultural supermarket, rural cooperatives and vegetable planting base for field investigation and distribution of questionnaires. The overall performance of vegetable supply chain is evaluated by fuzzy comprehensive evaluation method, and the performance of different types of agricultural super joint supply chain is evaluated and compared, so as to find the current development situation and existing problems of agricultural super joint supply chain. And the advantages and disadvantages of different types of agricultural super docking, and then put forward the relevant management suggestions to optimize the circulation of agricultural products. The results are as follows: (1) the performance of vegetable supply chain is at the middle level, and the performance level is higher in customer dimension and quality and safety dimension. However, the performance level of vegetable supply chain in operation process dimension and information management dimension is relatively low under the mode of agricultural super docking. (2) through longitudinal comparison, we find that, The performance in customer dimension, quality safety dimension and operation process dimension of agricultural super docking vegetable supply chain of integrated mode and contract mode is higher than that of alliance mode.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6
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