多渠道环境下X企业库存策略的研究
发布时间：2018-08-11 14:58
【摘要】：随着互联网技术的普及,越来越多的企业发现电子渠道的独特优势,传统企业开始利用电子商务以增加企业在供应链中的份额和竞争力。然而电子渠道与实体渠道之间的协调向来是个难题,一旦协调不善,电子渠道和传统渠道可能会丧失自身的优势,反而成为企业的累赘,给企业带来巨大的损失。 本文以制造商x企业的库存策略现状及存在的问题出发,结合多渠道运作系统中不同的分销渠道,对X企业的订货策略进行了分析研究,构建了多渠道供应链结构模型,描述x企业开辟电子市场后的分散库存策略运作模式,在此基础上提出两个新的库存策略：制造商集中库存以同时满足传统、电子直营渠道的需求；制造商与经销商联合管理库存,由制造商的中央仓库满足所有渠道的需求。然后根据报童模型的原理确定制造商和经销商的最优库存量,通过代入实际数值分析各变量参数对供应链的影响,获得X企业和经销商的管理启示。最后基于X企业的实际情况,对比分析了不同供应链运作环境下制造商和经销商的库存策略,得出了X企业及经销商的最优决策方案,为X企业和经销商的库存策略选择提供了参考。 通过本文的研究,揭示了多渠道环境下不同库存策略对于企业的参考价值,为企业的库存管理实践提供参考,验证了企业根据环境改变库存的库存策略可以有效降低企业库存,保持企业竞争优势,增加供应链利润。
[Abstract]:With the popularity of Internet technology, more and more enterprises find the unique advantages of electronic channels. Traditional enterprises begin to use e-commerce to increase their share and competitiveness in the supply chain. However, the coordination between electronic channels and physical channels has always been a difficult problem. Once coordination is not well coordinated, electronic channels and traditional channels may lose their own advantages and become a burden to enterprises and bring huge losses to enterprises. In this paper, based on the current situation and existing problems of X enterprise inventory strategy, combined with the different distribution channels in multi-channel operation system, the order strategy of X enterprise is analyzed and studied, and the structure model of multi-channel supply chain is constructed. This paper describes the operation mode of decentralized inventory strategy in x enterprises after opening up electronic market. On this basis, two new inventory strategies are put forward: centralized inventory of manufacturers to meet the needs of traditional and electronic direct channels at the same time; The manufacturer and the dealer jointly manage the inventory, and the manufacturer's central warehouse meets all channel requirements. Then according to the principle of newsboy model, the optimal inventory of manufacturer and dealer is determined, and the influence of variables on supply chain is analyzed by adding the actual numerical value, and the management enlightenment of X enterprise and dealer is obtained. Finally, based on the actual situation of X enterprise, the inventory strategy of manufacturer and dealer under different supply chain operation environment is compared and analyzed, and the optimal decision scheme of X enterprise and dealer is obtained. It provides the reference for X enterprise and dealer's stock strategy choice. Through the research of this paper, the paper reveals the reference value of different inventory strategy in multi-channel environment, provides reference for the enterprise inventory management practice, and verifies that the inventory strategy of changing inventory according to the environment can effectively reduce the enterprise inventory. Maintain the competitive advantage of the enterprise and increase the profit of the supply chain.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
本文编号：2177333
[Abstract]:With the popularity of Internet technology, more and more enterprises find the unique advantages of electronic channels. Traditional enterprises begin to use e-commerce to increase their share and competitiveness in the supply chain. However, the coordination between electronic channels and physical channels has always been a difficult problem. Once coordination is not well coordinated, electronic channels and traditional channels may lose their own advantages and become a burden to enterprises and bring huge losses to enterprises. In this paper, based on the current situation and existing problems of X enterprise inventory strategy, combined with the different distribution channels in multi-channel operation system, the order strategy of X enterprise is analyzed and studied, and the structure model of multi-channel supply chain is constructed. This paper describes the operation mode of decentralized inventory strategy in x enterprises after opening up electronic market. On this basis, two new inventory strategies are put forward: centralized inventory of manufacturers to meet the needs of traditional and electronic direct channels at the same time; The manufacturer and the dealer jointly manage the inventory, and the manufacturer's central warehouse meets all channel requirements. Then according to the principle of newsboy model, the optimal inventory of manufacturer and dealer is determined, and the influence of variables on supply chain is analyzed by adding the actual numerical value, and the management enlightenment of X enterprise and dealer is obtained. Finally, based on the actual situation of X enterprise, the inventory strategy of manufacturer and dealer under different supply chain operation environment is compared and analyzed, and the optimal decision scheme of X enterprise and dealer is obtained. It provides the reference for X enterprise and dealer's stock strategy choice. Through the research of this paper, the paper reveals the reference value of different inventory strategy in multi-channel environment, provides reference for the enterprise inventory management practice, and verifies that the inventory strategy of changing inventory according to the environment can effectively reduce the enterprise inventory. Maintain the competitive advantage of the enterprise and increase the profit of the supply chain.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
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