禹州市农产品流通模式研究

发布时间：2018-08-12 21:10

【摘要】：农产品流通是指农产品从生产领域向消费领域的转移，它是保证农产品价值实现和降低农产品交易成本的重要途径。在农产品流通中，供应链上的各节点代表了不同的利益，彼此缺乏信任和协调，难以有效推动农产品产销的深入发展。高效的农产品流通模式是解决农产品买难卖难，稳定农产品供需，促进三农建设和社会稳定的有力举措。本研究以禹州市为对象，探索最适合禹州市发展的农产品流通模式。首先，本文对禹州市4种农产品流通模式的发展状况和问题进行了研究，认为“农户+消费者”模式生产无计划性、盲目性，满足不了“大生产、大流通”的需求，但是当前中老年民众生活的重要方式，因此在短期内将继续存在。“农户+批发市场”模式，是目前禹州市最重要的农产品流通模式，占主导地位，与现阶段生产力水平相适应，在未来仍将占有重要地位。“农户+合作社+公司”模式，通过合作社将农户和公司连接起来，具有很大的创新性和潜力，再加上农村土地流转机制的不断完善，该模式在今后将快速发展起来，占据一定的地位。“农户+合作社+超市”模式发展不容乐观，这与合作社发展滞后，生产不规范，超市门槛高，资金回收周期长等因素有关，与禹州市当前生产力水平不匹配。随后，对4种农产品流通模式进行了SWOT分析，，得出了各种模式存在的优势、劣势、机会和威胁。其次，本文以国外的美国、日本和国内的布吉、苏果为例对国内外先进农产品流通模式的成功经验进行了研究分析，得出了培育农产品流通中介组织，发展龙头企业和农业大户，加强信息技术的服务功能，发展高效的农产品物流体系，加强农产品供应链节点间的协同发展等可供禹州市借鉴的经验启示。再次，本研究结合中国未来的发展形势，从农产品供应链协同角度提出建立各种机制推动禹州市农产品流通模式发展的思路。第一，建立农产品流通组织机制，建立并加强农产品流通组织及流通主体建设；第二，建立利益分配机制，在遵循利益分配原则的基础上进行利益分配，同时建立利益分配的激励机制，采取措施增加供应链整体利益；第三，建立运行支撑机制，包括人才支撑、文化支撑和政府调控支撑；第四，建立农产品价格预测机制，如建立农产品价格数据库和价格预测模型库，同时规范农产品价格预测信息发布渠道。最后，论文得出了禹州市应持续发展“农户+批发市场”模式和重点发展“农户+合作社+公司”模式的结论及论文的局限和未来的发展方向。
[Abstract]:The circulation of agricultural products refers to the transfer of agricultural products from the field of production to the field of consumption, which is an important way to ensure the realization of the value of agricultural products and to reduce the transaction costs of agricultural products. In the circulation of agricultural products, the nodes in the supply chain represent different interests, lack of trust and coordination between each other, it is difficult to effectively promote the in-depth development of agricultural products production and marketing. The efficient circulation mode of agricultural products is a powerful measure to solve the difficulty of buying and selling agricultural products, to stabilize the supply and demand of agricultural products, to promote the construction of agriculture, rural areas and farmers and to stabilize the society. In this study, Yuzhou City as an object to explore the most suitable for the development of Yuzhou agricultural circulation model. First of all, this paper studies the development and problems of the four agricultural products circulation modes in Yuzhou City, and thinks that the "peasant household consumers" mode of production is unplanned and blind, which can not meet the demand of "large production, large circulation". But the current important way of life for the elderly, so will continue to exist in the short term. The mode of "peasant household wholesale market" is the most important agricultural product circulation mode in Yuzhou at present, which occupies the leading position and will still occupy an important position in the future in accordance with the present productivity level. The "farmer cooperative company" model, which connects farmers and companies through cooperatives, has great innovation and potential, and with the continuous improvement of rural land transfer mechanisms, the model will develop rapidly in the future. Occupy a certain position. The development of "peasant cooperative supermarket" mode is not optimistic, which is related to factors such as the lag of cooperative development, non-standard production, high supermarket threshold, long period of capital recovery and so on, and does not match the current productivity level in Yuzhou City. Then, the SWOT analysis of four agricultural products circulation modes is carried out, and the advantages, disadvantages, opportunities and threats of these models are obtained. Secondly, this paper studies and analyzes the successful experience of advanced agricultural products circulation mode at home and abroad with the examples of the United States, Japan and domestic countries, and obtains the cultivation of agricultural products circulation intermediary organizations. Developing leading enterprises and large agricultural households, strengthening the service function of information technology, developing an efficient agricultural product logistics system, and strengthening the cooperative development among agricultural product supply chain nodes can be used for reference by Yuzhou. Thirdly, according to the future development situation of China, this study puts forward the idea of establishing various mechanisms to promote the development of Yuzhou agricultural product circulation model from the perspective of agricultural product supply chain coordination. First, to establish an organization mechanism for the circulation of agricultural products, and to establish and strengthen the organization of circulation of agricultural products and the construction of the main body of circulation; second, to establish a mechanism for the distribution of interests, and to carry out the distribution of interests on the basis of following the principle of distribution of interests. At the same time, establish the incentive mechanism of benefit distribution, take measures to increase the overall interests of the supply chain; third, establish the operational support mechanism, including talent support, cultural support and government control support; fourth, establish the agricultural product price forecasting mechanism, For example, establishing agricultural product price database and price forecasting model database, and standardizing the distribution channel of agricultural product price prediction information. Finally, the paper draws the conclusion that Yuzhou should develop the model of "peasant household wholesale market" and the mode of "farmer cooperative company", and the limitation of the paper and the future development direction.
【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.6

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