W乳业绿色乳制品全程质量控制研究

发布时间：2018-08-15 15:32

【摘要】：随着全球经济一体化和社会的迅速发展,绿色乳制品安全问题已经成为各国政府和人民普遍关注的议题。而在我国,绿色乳制品安全问题更加突出。2008年的“三鹿三聚氰胺”奶粉事件和2013年的虮叵天然奶粉肉毒杆菌”事件使得中国乳业一度陷入“内忧外患”的尴尬境地。作为绿色乳制品产业链的核心,绿色乳制品生产企业实施全程质量控制成为保障绿色乳制品质量安全的基础,是切实解决绿色乳制品质量安全问题的有效措施。W乳业公司是我国具有较高知名度的绿色乳制品生产企业,拥有较大规模的绿色乳制品生产能力,其绿色乳制品已经形成了具有一定知名度和美誉度的品牌,但其在全程质量控制中依然存在诸多问题,所以针对W乳业绿色乳制品全程质量控制进行研究,对于提高W乳业绿色乳制品的产品质量和竞争力,促进绿色乳制品产业的发展具有重要意义。论文首先明确了绿色乳制品全程质量控制的相关概念,并进一步概括了供应链质量管理理论、信息不对称理论和企业社会责任理论的基本内容。在这些理论的指导下,阐述了W乳业绿色乳制品全程质量控制的现状,指出了其在原料奶供应与采收、绿色乳制品生产加工等环节质量控制存在的问题,构建了包含全程质量控制资源投入指标、过程指标和产出成果指标在内的W乳业绿色乳制品全程质量控制水平评价指标体系,并运用层次分析和模糊综合评价相结合的方法对其进行综合评价,通过对评价结果分析,得出了全程质量控制资源投入不足、原料奶采收环节、绿色乳制品加工环节以及销售环节质量控制力度不够是制约W乳业绿色乳制品全程质量控制水平提高的四个主要因素,据此提出了完善W乳业绿色乳制品全程质量控制的对策建议,试图为W乳业提高其绿色乳制品质量提供有效的参考和借鉴。
[Abstract]:With the global economic integration and the rapid development of society, the safety of green dairy products has become a common concern of governments and people. In China, the safety problem of green dairy products is even more prominent. The "Sanlu melamine" milk powder incident in 2008 and the "Botox Botox" incident in 2013 made the Chinese dairy industry once fall into an awkward situation of "internal and external troubles". As the core of green dairy industry chain, the whole process quality control of green dairy products production enterprises has become the basis to ensure the quality and safety of green dairy products. It is an effective measure to solve the problem of quality and safety of green dairy products. W Dairy Company is a green dairy production enterprise with high reputation in our country and has a large scale of green dairy production capacity. Its green dairy products have formed a brand with certain popularity and reputation, but there are still many problems in the whole process quality control, so the whole process quality control of green dairy products in W dairy industry is studied. It is of great significance to improve the quality and competitiveness of green dairy products in W dairy industry and promote the development of green dairy products industry. This paper firstly defines the related concepts of the whole process quality control of green dairy products, and further generalizes the basic contents of supply chain quality management theory, information asymmetry theory and corporate social responsibility theory. Under the guidance of these theories, this paper expounds the present situation of the whole process quality control of green dairy products in W dairy industry, and points out the problems existing in the quality control of raw milk supply and collection, production and processing of green dairy products, etc. The evaluation index system of the whole process quality control level of green dairy products in W dairy industry, including the input index of the whole process quality control resource, the process index and the output achievement index, was constructed. Through the analysis of the evaluation results, the insufficient input of the whole quality control resources and the link of collecting raw material milk are obtained. The insufficient quality control of green dairy products processing and marketing links are the four main factors restricting the improvement of the whole process quality control level of green dairy products in W dairy industry. The countermeasures and suggestions for improving the quality control of green dairy products in W dairy industry are put forward in this paper in order to provide an effective reference for W dairy industry to improve the quality of green dairy products.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.82;F273.2

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