ZARA供应链研究
发布时间：2018-09-04 20:28
【摘要】：ZARA,西班牙的服装品牌,同时也是该品牌的连锁零售品牌。ZARA以其独特的供应链管理成为快速时尚行业的奇迹。本文概括了ZARA的竞争优势,分析了ZARA供应链的4个环节及其所依托的IT技术。
[Abstract]:ZARA, a Spanish clothing brand, is also a chain retail brand of ZARA. ZARA has become a miracle of fast fashion industry with its unique supply chain management. This paper summarizes the competitive advantages of ZARA, and analyzes the four links of ZARA supply chain and the IT technology it relies on.
【作者单位】： 西安财经学院;
【分类号】：F416.86;F274
，
本文编号：2223241
[Abstract]:ZARA, a Spanish clothing brand, is also a chain retail brand of ZARA. ZARA has become a miracle of fast fashion industry with its unique supply chain management. This paper summarizes the competitive advantages of ZARA, and analyzes the four links of ZARA supply chain and the IT technology it relies on.
【作者单位】： 西安财经学院;
【分类号】：F416.86;F274
，
本文编号：2223241
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