基于供应链管理的农产品竞争优势研究
发布时间：2018-09-07 19:47
【摘要】：随着经济发展总水平的提高，农产品不再是供不应求，而是演变为供过于求，农业生产不仅仅在关注数量和价格，而是转为对质量、服务等的综合性要求，即对品牌的要求。农产品的品牌的建设离不开供应链的各个节点的影响，从生产到运输再到销售的过程中产品质量的保障，种植、运输以及销售对品牌的促进都有着不可代替的作用。所以要想提高农产品竞争优势以提高农产品的的市场竞争力，就必须要重视供应链各个阶段的影响，以及管理供应链各个节点企业的行为。于是，研究供应链管理与农产品竞争优势具有十分重要的的实际价值和战略意义。本文试图通过调查对供应链对农产品竞争优势进行研究，以推动企业对供应链管理的重视，从这个角度培养农产品竞争优势，以提高品牌竞争力。 本文首先从回顾供应链的相关文献综述出发，对农产品品牌、农产品竞争优势以及供应链的相关概念进行界定，，为下文农产品竞争优势的评价研究奠定理论基础。然后对影响供应链的两大因素合作关系和供应链管理行为以及供应链管理绩效和农产品竞争优势进行归纳，并选取合适的量表，在相关理论的基础上提出研究假设，同时进行实证分析，主要是项目分析、效度与信度分析对调查问卷所获得的数据质量进行检验，通过描述性统计对合作关系和供应链管理行为以及供应链管理绩效和农产品竞争优势现状进行分析，运用独立样本T检验，通过相关性分析和回归分析对变量之间的关系进行检验并验证假设；最后提出总结以及建议，并对不足之处提出了研究展望。 得出的主要结论：（1）合作关系与供应链管理绩效以及农产品竞争优势均呈现正相关关系，表明供应链成员的合作关系越高，越能够促进供应链管理的绩效，并使得产品品牌具有竞争力；（2）供应链管理行为与供应链管理绩效以及农产品竞争优势均呈现正相关关系，表明供应链成员的供应链管理行为可以促进供应链管理的绩效，并和产品品牌具有竞争优势有着密切关系；（3）供应链管理绩效在供应链管理行为与农产品品牌竞争优势中起到了部分中介效用，供应链管理绩效的中介效用显著。供应链管理绩效在供应链管理行为与农产品品牌竞争优势中起到了部分中介效用，供应链管理绩效的中介效用显著。
[Abstract]:With the improvement of the overall level of economic development, agricultural products are no longer in short supply, but become oversupply. Agricultural production not only pays attention to quantity and price, but also changes to the comprehensive requirements of quality and service, that is, the requirement of brand. The brand construction of agricultural products can not be separated from the influence of each node in the supply chain. In the process from production to transportation to sales, the guarantee of product quality, planting, transportation and sales play an irreplaceable role in promoting the brand. Therefore, in order to improve the competitive advantage of agricultural products to improve the market competitiveness of agricultural products, we must pay attention to the impact of each stage of the supply chain, as well as the management of each node of the supply chain enterprise behavior. Therefore, the study of supply chain management and agricultural products competitive advantage has very important practical value and strategic significance. This paper attempts to study the competitive advantage of agricultural products in supply chain through investigation, in order to promote the enterprises to attach importance to supply chain management, from this point of view, to cultivate the competitive advantage of agricultural products, in order to improve the competitiveness of brands. Based on the literature review of supply chain, this paper defines the brand of agricultural products, the competitive advantage of agricultural products and the related concepts of supply chain, so as to lay a theoretical foundation for the evaluation of the competitive advantage of agricultural products below. Then, the paper sums up the two major factors affecting the supply chain, the supply chain management behavior, the supply chain management performance and the competitive advantage of agricultural products, and selects the appropriate scale, and puts forward the research hypothesis on the basis of the relevant theories. At the same time, empirical analysis, mainly item analysis, validity and reliability analysis to test the quality of data obtained from the questionnaire. Through descriptive statistics, this paper analyzes the cooperative relationship, supply chain management behavior, supply chain management performance and competitive advantage of agricultural products, and applies independent sample T test. The correlation analysis and regression analysis are used to test the relationship between variables and to verify the hypothesis. Finally, a summary and suggestions are put forward, and the research prospects for the deficiencies are put forward. The main conclusions are as follows: (1) there is a positive correlation between the cooperative relationship and the performance of supply chain management as well as the competitive advantage of agricultural products, which indicates that the higher the cooperative relationship of supply chain members, the better the performance of supply chain management. And make product brands competitive. (2) supply chain management behavior and supply chain management performance as well as the competitive advantage of agricultural products show a positive correlation, indicating that supply chain members' supply chain management behavior can promote the performance of supply chain management. It is closely related to the competitive advantage of product brand; (3) supply chain management performance plays a part of intermediary utility in the supply chain management behavior and the competitive advantage of agricultural product brand, and the intermediary utility of supply chain management performance is significant. Supply chain management performance plays a part of intermediary utility in supply chain management behavior and the competitive advantage of agricultural products brand, and the intermediary utility of supply chain management performance is significant.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F323.7
本文编号：2229245
[Abstract]:With the improvement of the overall level of economic development, agricultural products are no longer in short supply, but become oversupply. Agricultural production not only pays attention to quantity and price, but also changes to the comprehensive requirements of quality and service, that is, the requirement of brand. The brand construction of agricultural products can not be separated from the influence of each node in the supply chain. In the process from production to transportation to sales, the guarantee of product quality, planting, transportation and sales play an irreplaceable role in promoting the brand. Therefore, in order to improve the competitive advantage of agricultural products to improve the market competitiveness of agricultural products, we must pay attention to the impact of each stage of the supply chain, as well as the management of each node of the supply chain enterprise behavior. Therefore, the study of supply chain management and agricultural products competitive advantage has very important practical value and strategic significance. This paper attempts to study the competitive advantage of agricultural products in supply chain through investigation, in order to promote the enterprises to attach importance to supply chain management, from this point of view, to cultivate the competitive advantage of agricultural products, in order to improve the competitiveness of brands. Based on the literature review of supply chain, this paper defines the brand of agricultural products, the competitive advantage of agricultural products and the related concepts of supply chain, so as to lay a theoretical foundation for the evaluation of the competitive advantage of agricultural products below. Then, the paper sums up the two major factors affecting the supply chain, the supply chain management behavior, the supply chain management performance and the competitive advantage of agricultural products, and selects the appropriate scale, and puts forward the research hypothesis on the basis of the relevant theories. At the same time, empirical analysis, mainly item analysis, validity and reliability analysis to test the quality of data obtained from the questionnaire. Through descriptive statistics, this paper analyzes the cooperative relationship, supply chain management behavior, supply chain management performance and competitive advantage of agricultural products, and applies independent sample T test. The correlation analysis and regression analysis are used to test the relationship between variables and to verify the hypothesis. Finally, a summary and suggestions are put forward, and the research prospects for the deficiencies are put forward. The main conclusions are as follows: (1) there is a positive correlation between the cooperative relationship and the performance of supply chain management as well as the competitive advantage of agricultural products, which indicates that the higher the cooperative relationship of supply chain members, the better the performance of supply chain management. And make product brands competitive. (2) supply chain management behavior and supply chain management performance as well as the competitive advantage of agricultural products show a positive correlation, indicating that supply chain members' supply chain management behavior can promote the performance of supply chain management. It is closely related to the competitive advantage of product brand; (3) supply chain management performance plays a part of intermediary utility in the supply chain management behavior and the competitive advantage of agricultural product brand, and the intermediary utility of supply chain management performance is significant. Supply chain management performance plays a part of intermediary utility in supply chain management behavior and the competitive advantage of agricultural products brand, and the intermediary utility of supply chain management performance is significant.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F323.7
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