南京龙贞公司发展战略研究

发布时间：2018-10-25 10:42

【摘要】：南京龙贞公司是一家主要从事橡胶轮胎制造设备及自动化的民营企业,自成立到现在,南京龙贞公司经历了从创业、发展到再创业的过程,在行业内取得了一定的认知度。但是公司发展中的瓶颈问题已经开始逐渐凸显,南京龙贞公司正面临着严峻的如何发展等重要战略问题。因此,对南京龙贞公司发展战略的研究和制定就显得尤为重要。本文立足于国内外战略管理相关理论,并将理论联系实际,把南京龙贞公司的发展战略作为研究重点,着眼于整个橡胶机械行业的发展现状,深入南京龙贞公司进行调研,获取了一系列第一手资料,为本文的撰写提供了基础。本文的分析主要遵循以下步骤：首先,论述了战略管理理论的演变和我国企业战略管理的发展现状,为下文的研究提供了理论依据；其次,用PEST分析和波特五力模型方法明确目前公司发展战略上存在的问题,并在此基础上,运用SWOT分析方法对南京龙贞公司的外部环境和内部资源情况进行梳理,明确公司内部具备的优势和劣势,以及外部环境提供的机会与威胁,通过上述分析,确立了公司应该采取的发展战略；最后,提出南京龙贞公司战略实施的具体措施和战略控制方法。通过研究得出,为提升竞争优势,实现企业快速发展,南京龙贞公司应该采取扭转型战略、产品服务差异化战略和专一化战略相结合的发展战略。同时,要从公司的人才建设、企业文化、品牌培育、技术创新、组织变革、供应链等方面着手,将发展战略细化到企业各个层面,提高企业的竞争优势。本研究希望能够对南京龙贞公司的发展战略制定提供一些建设性意见,并为我国橡胶机械行业中其他中小企业的发展提供参考依据。
[Abstract]:Nanjing Longzhen Company is a private enterprise mainly engaged in rubber tire manufacturing equipment and automation. From its establishment to now, Nanjing Longzhen Company has experienced the process of starting a business, developing to starting a business again, and has gained a certain degree of recognition in the industry. However, the bottleneck in the development of the company has been gradually highlighted, Nanjing Longzhen Company is facing severe strategic issues such as how to develop. Therefore, it is particularly important to study and formulate the development strategy of Nanjing Longzhen Company. Based on the theory of strategic management at home and abroad, and connecting the theory with practice, this paper takes the development strategy of Nanjing Longzhen Company as the research focus, focuses on the development of the whole rubber machinery industry, and carries out research and investigation in Nanjing Longzhen Company. Obtained a series of firsthand information, provided the foundation for the writing of this article. The analysis of this paper mainly follows the following steps: first, it discusses the evolution of the strategic management theory and the development of strategic management in China, which provides the theoretical basis for the following research; secondly, Using PEST analysis and Porter's five-force model method to clarify the existing problems in the company's development strategy, and on this basis, using the SWOT analysis method to sort out the external environment and internal resources of the Nanjing Longzhen Company. Identify the strengths and weaknesses within the company, as well as the opportunities and threats provided by the external environment, through the above analysis, the company should adopt the development strategy; finally, Put forward the specific measures and strategic control methods of the strategy implementation of Nanjing Longzhen Company. Through the research, in order to improve the competitive advantage and realize the rapid development of the enterprise, Nanjing Longzhen Company should adopt the development strategy of twisting strategy, product service differentiation strategy and specialization strategy. At the same time, from the aspects of talent construction, corporate culture, brand cultivation, technological innovation, organizational change, supply chain and so on, the development strategy should be refined to all levels of the enterprise to improve the competitive advantage of the enterprise. This study hopes to provide some constructive suggestions for the development strategy of Nanjing Longzhen Company and provide reference for the development of other small and medium-sized enterprises in China's rubber machinery industry.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272

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