基于区域物流中心的服装连锁零售业售罄率提高的实践

发布时间：2018-11-07 07:09

【摘要】：本文先从当前国内服装连锁零售业现状分析入手，一方面市场上库存很高；另一方面断码断货的情况却非常普遍。然后深入分析这看似矛盾现状背后的原因——不能很好地匹配供给和需求：代理商门店的需求预测不够准确，因而不能合理的进行铺货；此外，即便发现或者预见到某一门店某款产品的某个尺码可能发生缺货，但由于补货的操作流程过于繁杂，补货周期过长，不能及时避免缺货损失；另外，现有的物流网络相对分散、独立，不同区域之间的库存难以互相调拨，导致产生的缺货损失进一步加剧。因此，针对上述造成销售损失的原因，本文依据风险分担策略，提出设立区域物流中心，取代分散独立的城市仓库。同时以区域物流中心快速补货的方式取代门店间的调拨，提高固定数量库存的灵活性，从物流供应链的角度改善门店售罄率（售罄率=销售/库存）。具体定义销售损失，，分别建立不采用区域物流中心的缺货损失弥补模型和采用区域物流中心的取货弥补模型，并量化分析在不同情境下的缺货损失弥补结果，对比得出区域物流中心通过风险分担(Risk pooling)，集中共享库存而改善门店的断货状况，进而改善门店销售，提高整个供应链的运作效率。同时通过区域物流中心的规模效益，可以减少总的运营成本。但由于服装连锁零售业的特殊性：产品需求的季节性明显、生命周期短、每季都是新产品，受节假日、促销活动影响严重。因此在建立模型的过程中，在有限数据的基础上，做了很多假设，对现实情况的反映难免存在偏差。此外由于区域物流中心运营时间尚短，本文没有就区域物流中心的配送路线优化进行进一步研究。
[Abstract]:This paper begins with the analysis of the current situation of domestic clothing chain retailing. On the one hand, the stock in the market is very high; on the other hand, the situation of breaking the code and running out of goods is very common. Then analyze the reasons behind the seemingly contradictory situation-can not match the supply and demand well: the demand forecast of the agent store is not accurate enough, so it can not carry on the goods reasonably; In addition, even if a certain size of a product in a store may be out of stock, but the restocking process is too complicated and the replenishment cycle is too long, it can not avoid the loss of stock in time. In addition, the existing logistics network is relatively dispersed, independent, the inventory between different regions is difficult to transfer to each other, resulting in a further increase in the shortage of losses. Therefore, according to the risk sharing strategy, this paper proposes the establishment of regional logistics center to replace the decentralized independent city warehouse. At the same time, the regional logistics center can replace the allocation of stores by quick replenishment, improve the flexibility of fixed quantity inventory, and improve the stock ratio from the point of view of logistics supply chain (sell out rate = sales / inventory). The specific definition of sales losses, respectively, not using the regional logistics center to make up for the loss of stock model and the use of regional logistics center to make up for the model, and quantitative analysis of the loss of goods in different situations to compensate for the results, It is concluded that the regional logistics center can improve the running out of stores through risk sharing and (Risk pooling), centralized inventory sharing, and then improve the store sales and the operation efficiency of the whole supply chain. At the same time, through the regional logistics center economies of scale, can reduce the total operating costs. But because of the particularity of clothing chain retailing, the seasonal demand of products is obvious, the life cycle is short, and every season is a new product, which is seriously affected by holidays and sales promotion activities. Therefore, in the process of establishing the model, on the basis of finite data, many assumptions are made, and the reflection of the actual situation is inevitably biased. In addition, due to the short operation time of the regional logistics center, this paper does not further study the distribution route optimization of the regional logistics center.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.86

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