基于“拉式”模式双渠道供应链的逆向整合研究

发布时间：2018-11-10 09:21

【摘要】：互联网技术的发展推动了"拉式"模式生产的改革和供应链整合趋势的发展,大型制造业的"脱媒"冲击使传统的流通组织的运行逐渐陷入薄利困境。面对互联网背景下制造业的去中间化,流通组织的新出路是供应链的逆向整合。本文对当前全球大型流通组织的供应链管理经验进行了相关分析和研究,总结归纳了当前零售制造业的优势,针对零售制造业存在的局限,结合供应链逆向整合的中间化需求,分析了分工合作机制在流通业效率整体上增强的具体意义和机制。从渠道到供应链视角对流通组织的分化、转型思路进行剖析,并对流通组织进行重构,提出了新的流通制造业模式,其对传统的流通组织具有补充和优化的作用。具体来说,处于初步成长阶段的中小型零售企业可以依附大型流通组织进行供应链的逆向整合,大型制造业虽然采取"脱媒"运行,但为了提高逆向整合的效率,通常会采取再中间化的手段,这也为流通组织的改造提供了机遇。
[Abstract]:The development of Internet technology has promoted the reform of "pull" mode of production and the trend of supply chain integration. The impact of "disintermediation" of large-scale manufacturing industry has gradually plunged the operation of traditional circulation organizations into a "thin profit dilemma". Facing the dematerialization of manufacturing industry under the background of Internet, the new outlet of circulation organization is the reverse integration of supply chain. This paper analyzes and studies the experience of supply chain management of large global circulation organizations, summarizes the advantages of current retail manufacturing industry, and combines the intermediate demand of reverse integration of supply chain with the limitations of retail manufacturing industry. This paper analyzes the concrete significance and mechanism of the mechanism of division of labor and cooperation in the overall enhancement of circulation efficiency. From the perspective of channel to supply chain, the paper analyzes the differentiation and transformation of circulation organization, reconstructs the circulation organization, and puts forward a new circulation manufacturing model, which can supplement and optimize the traditional circulation organization. Specifically, small and medium-sized retail enterprises in the initial stage of growth can rely on large circulation organizations to carry out reverse integration of supply chains. Although large-scale manufacturing industries adopt the "disintermediation" operation, in order to improve the efficiency of reverse integration, It usually takes the means of re-intermediation, which also provides an opportunity for the transformation of circulation organizations.
【作者单位】：邵阳职业技术学院;
【分类号】：F274

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