考虑RFID投资决策与信息泄露的供应链协调策略研究

发布时间：2018-11-12 13:23

【摘要】：针对RFID技术使用中下游"搭便车"与上游信息泄露行为导致RFID技术无法顺利在供应链管理中推广的现象,构建由一个供应商对两个零售商组成的考虑RFID投资决策和信息泄露问题的供应链模型。运用Stackelberg博弈模型,研究RFID技术的采用对供应链成员最优行为策略的影响,并在此基础上进一步分析RFID投资决策与供应商信息泄露行为对主导零售商订购决策的影响。通过理论分析与数值算例得出:当主导零售商收益共享率和最优订货量在一定取值范围时,供应商积极参与RFID建设并共同防止供应链信息泄露;产品残值、商品错放率、标签成本、收益共享率等因素会对主导零售商实施RFID技术决策与最优订购量产生不同程度的影响。
[Abstract]:Aiming at the phenomenon that the use of "free rider" and upstream information leakage in the middle and lower reaches of RFID technology leads to the fact that RFID technology can not be popularized in supply chain management smoothly. A supply chain model consisting of one supplier to two retailers is constructed, which considers the problem of RFID investment decision and information leakage. By using Stackelberg game model, this paper studies the influence of RFID technology on the optimal behavior strategy of supply chain members, and further analyzes the influence of RFID investment decision and supplier information leakage behavior on the ordering decision of leading retailers. Through theoretical analysis and numerical examples, it is concluded that when the profit sharing rate and the optimal order quantity of the leading retailer are in a certain range, the supplier actively participates in the construction of RFID and jointly prevents the information leakage in the supply chain; The factors such as product residual value, product misplacement rate, label cost, profit sharing rate and so on will affect the decision of RFID technology and the optimal order quantity of the leading retailer to some extent.
【作者单位】：华中师范大学信息管理学院;湖南工学院经济与管理学院;
【基金】：国家自然科学基金资助项目(71471073) 中央高校基本科研业务费资助项目(CCNU14Z02016) 湖南省教育厅科研项目(17C0451) 华中师范大学优秀博士学位论文培育计划项目(2016YBZZ128) 湖南工学院校级科学研究项目(hy16002)
【分类号】：F274

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