供应链视角的饲料企业供产合作模式研究

发布时间：2018-11-27 21:06

【摘要】：我国饲料产业20多年的发展实践表明,饲料产业对促进农民增收起着重要作用.从世界范围来看,我国已经成为继美国之后的世界第二大饲料生产国,这不仅得益于我国畜牧业日新月异的发展,也是源于饲料行业这种产业组织在我国经济结构中的重要地位。进入新的发展阶段,饲料企业面临着一种两难的局面：一方面是畜牧业发展的趋势对饲料行业形成了巨大的需求和广阔的市场,另一方面是耕地保护和市场约束限制着种植业的发展。如需保持全面、均衡和持续发展的难度越来越大,所以对饲料行业发展提出了更高的要求。本文从饲料行业供应链的角度出发,首先介绍了国内外饲料行业发展的特征,质量齐增,行业发展趋于规范,产品多元化。经过了产业兴起、新兴、不断成长和成熟阶段,饲料生产经营模式逐步走向产销结合。但随着行业的逐渐成熟,竞争越来越激烈,行业的利润空间受到挤压,生存和发展受到约束,饲料企业开始注重核心竞争力的培养,寻找新的发展模式和利润增长点,才得以站在供应链的角度,以全局的观点来思考企业的管理和各个环节的竞争力。接着就目前我国饲料行业供产模式常用的广种薄收、网络、战略联盟这几种合作模式各自的特点以及适用于不同企业和不同时期进行了分析,着重对三种合作模式的特点进行了分析。然后从饲料企业供产合作存在的价格风险、质量风险、断货风险等进行解析,分析风险的特点及形成原因,并提出了如何有效的控制风险。在此基础上提出了我国饲料企业基于供应链视角的供产合作必须坚持转换管理观念、提高思想认识,完善信息系统、加快企业信息化建设,培养管理人才、加快人才队伍建设,以市场定位为手段、以市场需求为导向的发展策略。本文认为,我国饲料企业未来的发展必须从行业的角度,基于供应链思维进行思考。饲料企业需要的不仅是通过突出和强调供产合作环节来提升企业的竞争力,更重要的是要有整体的思路,将供应链管理理论应用到企业管理中,才能让企业在竞争中得以生存和发展,在行业中立于不败之地。饲料企业供产环节是供应链的前端,是饲料企业质量安全和稳定的基础,也是饲料企业的高风险环节。因此,饲料企业供产合作关系的研究对饲料企业有着非常重要的作用,加强供产合作关系管理也因此显得尤为重要。
[Abstract]:The development practice of feed industry in China for more than 20 years shows that feed industry plays an important role in promoting farmers' income. From the world perspective, China has become the world's second largest forage producer after the United States. This is not only due to the rapid development of animal husbandry in our country. Is also derived from the feed industry this kind of industry organization in our country economic structure important position. Entering a new stage of development, feed enterprises are faced with a dilemma: on the one hand, the trend of animal husbandry development has created a huge demand and a broad market for the feed industry. On the other hand, cultivated land protection and market constraints restrict the development of planting industry. If it is more and more difficult to maintain a comprehensive, balanced and sustainable development, it puts forward higher requirements for the development of feed industry. From the point of view of feed industry supply chain, this paper first introduces the characteristics of feed industry development at home and abroad. The quality of feed industry increases, the development of industry tends to be standardized, and the products are diversified. After the rise of industry, emerging, growing and mature stage, feed production and management model gradually towards the combination of production and marketing. However, as the industry matures, the competition becomes more and more intense, the profit space of the industry is squeezed, and the survival and development are restricted. Feed enterprises begin to pay attention to the cultivation of core competitiveness and seek new development mode and profit growth point. Only from the point of view of supply chain, can we think about the management of enterprises and the competitiveness of each link from the perspective of overall situation. Then, this paper analyzes the characteristics of these cooperation modes, which are commonly used in feed industry, such as wide planting, network and strategic alliance, and which are suitable for different enterprises and different periods. The characteristics of the three modes of cooperation are analyzed. Then, the paper analyzes the price risk, quality risk and shortage risk in the production cooperation of feed enterprises, analyzes the characteristics and causes of the risk, and puts forward how to control the risk effectively. On this basis, it is pointed out that the supply and production cooperation of Chinese feed enterprises based on supply chain must persist in changing the management concept, improve the ideological understanding, perfect the information system, speed up the information construction of enterprises, train management talents, and speed up the construction of talents. Market orientation as a means, market demand-oriented development strategy. This paper holds that the future development of feed enterprises in China must be based on supply chain thinking from the perspective of industry. What feed enterprises need is not only to enhance the competitiveness of enterprises by highlighting and emphasizing the links of supply production cooperation, but also to have an overall idea to apply the theory of supply chain management to enterprise management. In order to enable enterprises to survive and develop in the competition, in an invincible position in the industry. Feed supply chain is the front end of supply chain, the basis of quality, safety and stability of feed enterprise, and the high risk link of feed enterprise. Therefore, the research on the relationship between supply and production cooperation of feed enterprises plays a very important role in feed enterprises, so it is particularly important to strengthen the management of supply and production cooperation relations.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F324.6

【相似文献】