消费者异质特征下的碳标签产品供应链决策模型
发布时间：2018-12-09 09:14
【摘要】：考虑消费者对标示碳标签产品的异质性消费偏好,建立不同消费群体支付意愿下的碳标签产品需求模型,研究供应商和零售商分别主导供应链情景下的最优决策.结果表明,在供应商或零售商主导供应链中,碳标签产品的定价相同.但供应链主导者通过身份力量影响批发价,从而在供应链总利润分享中获益.消费者群体中的普通顾客比例及普通顾客对碳标签产品的接受程度都影响供应链决策,但是普通顾客对碳标签产品的接受程度更具敏感性.
[Abstract]:Considering consumers' heterogeneity consumption preference to label carbon label products, the demand model of carbon label products with different consumers' willingness to pay is established to study the optimal decision of suppliers and retailers in supply chain situations. The results show that carbon label products are priced the same in supplier or retailer dominated supply chain. But the leader of supply chain influences wholesale price through power of identity, so as to benefit from total profit sharing of supply chain. The proportion of ordinary customers in the consumer group and the acceptance of carbon label products affect the supply chain decision, but the average customer is more sensitive to carbon label products.
【作者单位】： 四川大学经济学院;重庆交通大学经济与管理学院;
【基金】：重庆市科委基础与前沿研究项目(cstc2016jcyjA0023) 重庆市教委人文社科重点项目(16SKGH067);重庆市教委科技项目(KJ1600506)
【分类号】：F274;X196
，
本文编号：2369143
[Abstract]:Considering consumers' heterogeneity consumption preference to label carbon label products, the demand model of carbon label products with different consumers' willingness to pay is established to study the optimal decision of suppliers and retailers in supply chain situations. The results show that carbon label products are priced the same in supplier or retailer dominated supply chain. But the leader of supply chain influences wholesale price through power of identity, so as to benefit from total profit sharing of supply chain. The proportion of ordinary customers in the consumer group and the acceptance of carbon label products affect the supply chain decision, but the average customer is more sensitive to carbon label products.
【作者单位】： 四川大学经济学院;重庆交通大学经济与管理学院;
【基金】：重庆市科委基础与前沿研究项目(cstc2016jcyjA0023) 重庆市教委人文社科重点项目(16SKGH067);重庆市教委科技项目(KJ1600506)
【分类号】：F274;X196
，
本文编号：2369143
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