福建先创公司发展战略研究

发布时间：2019-01-23 16:09

【摘要】：电子行业是一个日新月异的行业。电子产品因其高科技属性，总是在不断的更新换代。作为电子行业的分支，通信行业也遵从着同样的规律。通信设备产品也逐渐的由性能更优，价格更低的产品取代。因此积极寻找适合企业发展的有前景的新兴行业、针对性企业自身条件的制定适宜的战略计划并付诸实施便成为各通信设备制造业企业，甚至各科技企业不可避免的问题。本文运用波特五力模型，分析数字对讲机企业的经营环境。对福建先创进行内部环境分析，认为其具有较强的研发资源和销售能力，但财务能力较弱。对福建先创进入数字对讲机行业进行SWOT分析，确定公司级战略为密集成长型战略；确定竞争战略为以差异化战略为主、成本领先战略为辅，短期优先采用集中战略的组合战略以及相配套的公网室分工程维持战略、直放站业务退出战略。制定福建先创公司的经营战略：收紧公网业务的费用和开支、加大产品研发力度、加快产品上线速度、建立供应链。根据所制定的企业战略，提出实施建议。具体从人力资源策略、营销策略，研发策略，生产策略，供应链策略等五个方面的职能策略来保证企业战略的顺利实施。本文的创新之处在于：系统性的从行业分析，企业环境分析和战略执行三个方面，对福建先创这一中小型通信设备制造业企业进入对讲机行业的发展战略进行研究分析。运用战略研究工具，结合企业的实际与行业现状进行分析，，细化战略目标，从职能战略层面提出战略实施建议。
[Abstract]:The electronics industry is a rapidly changing industry. Electronic products, because of their high-tech attributes, are constantly being updated. As a branch of the electronics industry, the communications industry follows the same pattern. Communications equipment products are also gradually replaced by better performance and lower price products. Therefore, actively looking for a promising new industry suitable for the development of enterprises and making appropriate strategic plans and putting them into practice under their own conditions will become an inevitable problem for all communication equipment manufacturing enterprises, and even for various science and technology enterprises. This paper analyzes the operating environment of digital interphone enterprises by using Porter's five-force model. Based on the internal environment analysis of Fujian, it is considered that Fujian has strong R & D resources and sales ability, but its financial ability is weak. The SWOT analysis of Fujian's first entry into the digital interphone industry determines that the company level strategy is a dense growth strategy. The competitive strategy is mainly differentiated strategy, the cost leading strategy is supplementary, the combination strategy of centralized strategy and the supporting public net room sub-project maintenance strategy are adopted in the short term, and the business exit strategy of repeater station is given priority. Make the management strategy of Fujian pioneer company: tighten the expense and expense of the public network business, increase the strength of product research and development, speed up the product on-line speed, establish the supply chain. According to the corporate strategy, put forward the implementation recommendations. From the human resources strategy, marketing strategy, R & D strategy, production strategy, supply chain strategy and other five functional strategies to ensure the smooth implementation of enterprise strategy. The innovation of this paper lies in: systematically from the industry analysis, the enterprise environment analysis and the strategy execution three aspects, carries on the research and the analysis to Fujian first this small and medium-sized communication equipment manufacturing enterprise to enter the interphone industry development strategy. By using the strategic research tools and combining with the actual situation of the enterprise and the current situation of the industry, the paper analyzes the strategic objectives, and puts forward some suggestions for the implementation of the strategy from the functional strategic level.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63;F272

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