中国影视产业融资模式研究
发布时间：2019-02-21 14:50
【摘要】：文化产业作为第三产业在国民经济发展中的作用日益突出,影视产业作为文化产业的重要组成部分,因其大众化、娱乐化的特性使其具有旺盛的生命力,在其他产业增速缓慢的情况下逆势上扬,既满足了人民群众日益增长的精神消费的需求,又刺激了经济的增长。但是,随着影视产业产业化进程的加快,资金不足已经成为制约其发展的一个关键因素,如何选择合理有效的融资模式成为影视企业关注的重点。本文采用文献研究法、案例分析法、定性分析法等多种方法,从五个方面对影视产业融资模式的选择进行具体剖析。第一部分以融资模式、资本结构、供应链等相关理论为基础,阐述我国影视产业的特点,比较分析我国传统融资模式和新型融资模式的类型,总结各自的优缺点,为影视产业融资模式的深层次研究奠定坚实的理论基础。在此基础上,第二部分具体分析目前我国影视产业融资模式的现状及存在的问题,深层次剖析问题存在的原因,找到制约我国影视产业融资的瓶颈。第三部分借鉴大量文献资料,归纳总结美国、韩国等影视产业起步早、经验丰富国家的经验,总结四个国家影视产业融资模式的特色以及相对成熟的做法,为我国影视企业开拓新的融资渠道提供新的思路。通过对传统融资模式及新型融资模式的分析以及借鉴,第四部分立足我国实际国情,具体分析不同融资模式存在的必要条件,提供互联网融资、海外融资、新媒体院线融资等多种新型融资模式以供我国影视企业选择,并辅以相关公司案例,借以验证其可行性,从而有利于进一步缓解影视产业融资渠道单一、融资金额有限的困境,希望能为影视产业融资模式研究提供一些参考。最后,本文从调整融资模式、建立融资体系、细化专业分工等方面为影视产业融资模式的发展提出了一些建议,从而推动影视产业融资迎来新的机遇和空间。
[Abstract]:As a tertiary industry, the cultural industry plays an increasingly prominent role in the development of the national economy. As an important part of the cultural industry, the film and television industry has strong vitality because of its popular and recreational characteristics. With slow growth in other industries, the upturn has not only met the growing demand for spiritual consumption from the masses, but also stimulated economic growth. However, with the acceleration of the process of film and television industrialization, the lack of funds has become a key factor restricting its development. How to choose a reasonable and effective financing mode has become the focus of attention of film and television enterprises. In this paper, literature research, case analysis, qualitative analysis and other methods are used to analyze the choice of financing mode of film and television industry from five aspects. The first part is based on the theories of financing mode, capital structure, supply chain and so on, expounds the characteristics of China's film and television industry, compares and analyzes the types of traditional financing mode and new financing mode, and summarizes their advantages and disadvantages. It lays a solid theoretical foundation for the deep-level research on the financing mode of film and television industry. On this basis, the second part of the specific analysis of the current situation of the film and television industry financing model and existing problems, in-depth analysis of the reasons for the problem, find out the bottleneck restricting the financing of film and television industry in China. The third part draws lessons from a large number of documents, summarizes the experience of the United States, Korea and other countries with rich experience, and summarizes the characteristics and relatively mature practices of the four countries' film and television industry financing mode. For China's film and television enterprises to open up new financing channels to provide new ideas. Through the analysis and reference of the traditional financing mode and the new financing mode, the fourth part is based on the actual situation of our country, specifically analyzes the necessary conditions for the existence of different financing models, and provides Internet financing and overseas financing. A variety of new financing modes, such as new media hospital line financing, are available for Chinese film and television enterprises to choose, supplemented by relevant company cases, in order to verify their feasibility, thus further alleviating the plight of the film and television industry that the financing channel is single and the amount of financing is limited. Hope to provide some reference for the study of the financing model of film and television industry. Finally, this paper puts forward some suggestions for the development of the financing mode of film and television industry from the aspects of adjusting the financing mode, establishing the financing system and refining the specialized division of labor, so as to promote the financing of the film and television industry to usher in new opportunities and space.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J943
[Abstract]:As a tertiary industry, the cultural industry plays an increasingly prominent role in the development of the national economy. As an important part of the cultural industry, the film and television industry has strong vitality because of its popular and recreational characteristics. With slow growth in other industries, the upturn has not only met the growing demand for spiritual consumption from the masses, but also stimulated economic growth. However, with the acceleration of the process of film and television industrialization, the lack of funds has become a key factor restricting its development. How to choose a reasonable and effective financing mode has become the focus of attention of film and television enterprises. In this paper, literature research, case analysis, qualitative analysis and other methods are used to analyze the choice of financing mode of film and television industry from five aspects. The first part is based on the theories of financing mode, capital structure, supply chain and so on, expounds the characteristics of China's film and television industry, compares and analyzes the types of traditional financing mode and new financing mode, and summarizes their advantages and disadvantages. It lays a solid theoretical foundation for the deep-level research on the financing mode of film and television industry. On this basis, the second part of the specific analysis of the current situation of the film and television industry financing model and existing problems, in-depth analysis of the reasons for the problem, find out the bottleneck restricting the financing of film and television industry in China. The third part draws lessons from a large number of documents, summarizes the experience of the United States, Korea and other countries with rich experience, and summarizes the characteristics and relatively mature practices of the four countries' film and television industry financing mode. For China's film and television enterprises to open up new financing channels to provide new ideas. Through the analysis and reference of the traditional financing mode and the new financing mode, the fourth part is based on the actual situation of our country, specifically analyzes the necessary conditions for the existence of different financing models, and provides Internet financing and overseas financing. A variety of new financing modes, such as new media hospital line financing, are available for Chinese film and television enterprises to choose, supplemented by relevant company cases, in order to verify their feasibility, thus further alleviating the plight of the film and television industry that the financing channel is single and the amount of financing is limited. Hope to provide some reference for the study of the financing model of film and television industry. Finally, this paper puts forward some suggestions for the development of the financing mode of film and television industry from the aspects of adjusting the financing mode, establishing the financing system and refining the specialized division of labor, so as to promote the financing of the film and television industry to usher in new opportunities and space.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J943
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