YQT海产品专业公司供应链管理模式研究

发布时间：2019-06-19 22:38

【摘要】：伴随山东半岛蓝色经济区建设上升为国家战略和青岛打造蓝色经济领军城市的决策部署，青岛海产品精深加工企业获得了发展的新机遇，也面临着竞争的新挑战。作为小微海产品精深加工企业，YQT海产品专业公司需要利用好机遇，迎接好挑战。现阶段，迫于激烈的外部竞争和自身发展的不足，YQT海产品专业公司开始从加强供应链管理的角度来思考自身市场竞争能力的提升，致力于思考构建适应自身发展的供应链管理模式，用于解决或部分解决现阶段企业发展过程中涌现出的供应链管理问题。 YQT海产品专业公司的供应链管理模式构建基于对现阶段公司供应链管理现状、问题及根源分析的基础之上，引入推拉混合式供应链管理、协同理论、精敏思想和信息共享理念，提出了YQT海产品专业公司供应链管理模式结构的三个层次，即以其供应链管理目标为运行指南，以供应链管理对象为承载主体，以推拉混合式供应链管理、多样性需求管理、生产制造管理、代理商管理、消费者服务管理、信息共享管理等六个具体部分为支撑框架，从而使YQT海产品专业公司保持持续竞争优势，实现全“链”利润的最大化。重点分析了供应链管理模式中六个具体部分的功能、作用、主要管理方向。 1）以供应链管理目标作为运行指南。通过构建全新的供应链管理模式，帮助YQT海产品专业公司培育持续的“差异化需求满足和快速准确反应市场”的竞争优势,追求全“链”各节点企业协同一致，实现利润的最大化。 2）以供应链管理对象为承载主体。YQT海产品专业公司供应链管理模式中形成了以源海底凉粉的研发与设计、源海底凉粉的原材料采购、源海底凉粉的生产、源海底凉粉的库存、源海底凉粉的销售为主要内容的供应链管理对象的闭环。 3）具体结构支撑框架。以推拉混合式供应链管理、多样性需求管理、生产制造管理、代理商管理、消费者服务管理、信息共享管理等六个具体部分为结构支撑框架是建立在对YQT海产品专业公司供应链管理现状分析的基础上，而对各管理模块功能定位、作用发挥、主要管理方向的明确旨在解决YQT海产品专业公司供应链管理呈现的突出问题。供应链驱动力来自推拉混合式供应链管理，信息共享管理是基础保障，各支撑框架相互影响、相互联系、共同作用于整个供应链管理过程中。下一步，YQT海产品专业公司在推动其供应链管理实施的过程中，要从实现供应链管理目标的角度入手，对其供应链管理模式实施条件进行建立。一是通过多样化需求信息收集网络建立和多样需求的产品化可能性的分析，进一步提升企业对差异化需求满足的能力与水平。二是通过订单分流落实、动态跟踪及未来订单的预测，，使供应链能够快速准确响应市场。三是为保障全“链”利润最大化，从原材料采购驱动、产品展示渠道拓展、区域代理商选择、零售商日常管理和权益维护、消费者投诉解决等五方面进行相关条件的建设。
[Abstract]:With the rise of the construction of the blue economic zone of Shandong Peninsula as the national strategy and the decision-making deployment of Qingdao to build the blue economy leader, the deep processing enterprises of Qingdao's marine products have obtained the new opportunities for development, and they also face the new challenge of competition. As a small and deep processing enterprise, YQT marine products professional companies need to take advantage of good opportunities to meet the challenges. At the present stage, due to the fierce external competition and the lack of self-development, YQQT marine products professional company began to think about the improvement of its own market competition ability from the perspective of strengthening the supply chain management, and is committed to thinking to build the supply chain management mode to adapt to the development of the supply chain, And is used for solving or partially solving the problem of supply chain management emerging in the development process of the enterprise at the present stage. The construction of the supply chain management mode of YQT marine product professional company is based on the present situation, problems and root cause analysis of the current supply chain management of the company, and introduces the management of the push-pull hybrid supply chain, the cooperation theory, the essence and the information sharing. In this paper, three levels of the supply chain management mode structure of YQT marine product professional company are put forward, namely, the supply chain management objective is the operation guide, and the supply chain management object is the bearing main body, so as to push and pull the hybrid supply chain management, the diversity demand management, the production and manufacture management and the agent pipe. The six specific parts, such as the management of customer service, information sharing and management, are the supporting framework, so that the YQT marine product professional company can maintain the continuous competitive advantage and realize the maximum profit of the whole "chain". The paper mainly analyzes the function, function and main management of the six specific parts in the supply chain management mode. To be shipped with the supply chain management objective By building a brand-new supply chain management mode, the company can help YQT marine product professional company to cultivate the competitive advantage of continuous differentiation demand fulfillment and rapid and accurate reaction market, and pursue all-chain "all-node enterprises to cooperate with each other and realize the profit." maximize.2) Supply chain management objects In order to carry the main body, the supply chain management mode of YQT marine product specialized company has formed the supply chain management of the main content of the research and development and design of the source submarine cooling powder, the raw material procurement of the source submarine cooling powder, the production of the source submarine cooling powder, the inventory of the source submarine cooling powder, the sale of the source submarine cooling powder as the main content, The closed-loop of the object. The support frame of the body structure is to push and pull the mixed supply chain management, the diversity demand management, the production and manufacturing management, the agent management, the consumer service management, the information sharing management and the like, and the structure supporting framework is established in the supply chain management of the YQT marine product professional company. On the basis of the analysis of the shape, the function positioning, the function and the main management direction of each management module are aimed at solving the supply chain management of the YQT marine product professional company. The driving force of the supply chain comes from the management of the push-pull hybrid supply chain, the information sharing and management is the basic guarantee, each supporting frame is mutually influenced and mutually connected, and the supply chain driving force is applied to the whole supply chain together. In the process of chain management, YQT marine product specialized company, in the process of promoting the implementation of supply chain management, should start from the point of realizing the supply chain management objective, and manage the supply chain management mode The first is to collect the analysis of the product probability of the network establishment and the diverse requirements through the diversification demand information, to further improve the enterprise's need for differentiation The ability and level to be met. Second, the supply chain can be made through the implementation of the order distribution, the dynamic tracking and the forecast of future orders. It is enough to quickly and accurately respond to the market. The third is to maximize the total "chain" profit, from the raw material purchase drive, the product display channel development, the regional agent selection, the retailer's daily management and the rights and interests maintenance, the consumer complaint resolution, etc.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.4;F274

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