A银行对B集团的供应链金融营销策略研究
发布时间：2019-06-20 03:24
【摘要】：供应链融资是指商业银行通过对特大型核心企业的责任捆绑,以适当的金融产品或者产品组合将银行信用有效地注入产业链中的核心企业以及上下游配套企业,针对核心企业上下游长期合作的供应商、经销商提供融资服务的一种授信模式。供应链金融业务是商业银行重要业务之一,供应链金融营销也是商业银行市场营销的重要课题。 本文通过理论与实际案例相结合的方法,从A银行对B钢铁集团下游企业金融服务方案入手,结合具体案例分析阐述了供应链金融的概念、特点、融资模式、营销策略等,在其基础上从供应链金融、市场营销、A银行面临的市场情况等三方面对A银行供应链金融营销现状和存在的主要问题进行分析,提出A银行供应链金融营销优化策略。
[Abstract]:Supply chain financing is a kind of credit mode in which commercial banks effectively inject bank credit into the core enterprises in the industrial chain and upstream and downstream supporting enterprises with appropriate financial products or product combinations through the responsibility binding of super-large core enterprises, and provide financing services to suppliers and dealers who cooperate up and down the core enterprises for a long time. Supply chain financial business is one of the important businesses of commercial banks, and supply chain financial marketing is also an important topic of commercial bank marketing. Through the method of combining theory with practical cases, this paper starts with the financial service scheme of A bank to the downstream enterprises of B iron and steel group, and expounds the concept, characteristics, financing mode and marketing strategy of supply chain finance with concrete case analysis. On the basis of the method, this paper analyzes the present situation and main problems of supply chain financial marketing of A bank from three aspects: supply chain finance, marketing and market situation faced by A bank. The financial marketing optimization strategy of Bank A supply chain is put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.4;F426.31
本文编号：2502878
[Abstract]:Supply chain financing is a kind of credit mode in which commercial banks effectively inject bank credit into the core enterprises in the industrial chain and upstream and downstream supporting enterprises with appropriate financial products or product combinations through the responsibility binding of super-large core enterprises, and provide financing services to suppliers and dealers who cooperate up and down the core enterprises for a long time. Supply chain financial business is one of the important businesses of commercial banks, and supply chain financial marketing is also an important topic of commercial bank marketing. Through the method of combining theory with practical cases, this paper starts with the financial service scheme of A bank to the downstream enterprises of B iron and steel group, and expounds the concept, characteristics, financing mode and marketing strategy of supply chain finance with concrete case analysis. On the basis of the method, this paper analyzes the present situation and main problems of supply chain financial marketing of A bank from three aspects: supply chain finance, marketing and market situation faced by A bank. The financial marketing optimization strategy of Bank A supply chain is put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.4;F426.31
【参考文献】
中国期刊全文数据库 前6条
1 李欣;城市商业银行营销发展与创新的思考[J];东北财经大学学报;2001年02期
2 郭清马;;供应链金融模式及其风险管理研究[J];金融教学与研究;2010年02期
3 夏建民;包钢还能“包”多久[J];内蒙古财会;2002年10期
4 覃宇环;;中小企业融资新途径——供应链金融[J];生产力研究;2009年16期
5 王艳辉,罗静;试论钢铁企业集团资金管理模式的选择[J];冶金经济与管理;2002年05期
6 李军;;钢铁企业设立财务公司的利弊研究[J];冶金财会;2013年06期
中国博士学位论文全文数据库 前1条
1 张文;中国财务公司金融功能研究[D];武汉大学;2010年
，本文编号：2502878
本文链接：https://www.wllwen.com/guanlilunwen/gongyinglianguanli/2502878.html
