信息不对称条件下双渠道供应链的协调研究
发布时间：2019-06-24 15:48
【摘要】：随着科学技术的迅速发展,越来越多的企业在传统零售渠道分销商品的同时,开辟了网络直销渠道.双渠道销售模式已经成为现代制造企业最主流的销售模式.然而双渠道销售模式的建立使制造商和零售商间的竞争日益加剧,双方的利益冲突也愈加明显,导致信息不对称的情况时常存在,例如成本信息不对称、需求信息不对称.因此关于双渠道供应链的协调问题就成了大家普遍关注的问题. 本文在回顾国内外关于双渠道供应链相关研究的基础上,运用Stackelberg博弈理论和概率统计的相关理论和方法,在成本信息不对称和需求信息不对称条件下,分别建立了Stackelberg博弈模型,设计了批发价契约和双方收益共享契约,分析了零售商成本信息不对称和市场需求信息不对称对价格、利润及生产决策的影响,评估了本文设计的批发价契约和双方收益共享契约对供应链协调的作用,并通过数值算例验证了所设计契约的有效性.
[Abstract]:With the rapid development of science and technology, more and more enterprises have opened up the channel of direct sales in the traditional retail channels. The dual-channel sales model has become the most mainstream sales model in modern manufacturing enterprises. However, the establishment of the dual-channel sales model makes the competition between the manufacturer and the retailer become more and more obvious, and the conflict of interest between the two parties is more obvious, resulting in the information asymmetry, such as the asymmetry of the cost information and the asymmetry of the demand information. Therefore, the problem of the coordination of the dual-channel supply chain has become a common concern. Based on the review of the relevant research of the dual-channel supply chain at home and abroad, the Stackelberg game model is established by using the theory and method of Stackelberg game theory and probability statistics. The paper analyzes the influence of the asymmetry of the retailer's cost information and the asymmetry of the market demand information on the price, the profit and the production decision-making, and evaluates the effect of the wholesale price contract and the two-party income-sharing contract on the supply chain coordination. The validity of the proposed contract is verified by numerical examples.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
本文编号：2505182
[Abstract]:With the rapid development of science and technology, more and more enterprises have opened up the channel of direct sales in the traditional retail channels. The dual-channel sales model has become the most mainstream sales model in modern manufacturing enterprises. However, the establishment of the dual-channel sales model makes the competition between the manufacturer and the retailer become more and more obvious, and the conflict of interest between the two parties is more obvious, resulting in the information asymmetry, such as the asymmetry of the cost information and the asymmetry of the demand information. Therefore, the problem of the coordination of the dual-channel supply chain has become a common concern. Based on the review of the relevant research of the dual-channel supply chain at home and abroad, the Stackelberg game model is established by using the theory and method of Stackelberg game theory and probability statistics. The paper analyzes the influence of the asymmetry of the retailer's cost information and the asymmetry of the market demand information on the price, the profit and the production decision-making, and evaluates the effect of the wholesale price contract and the two-party income-sharing contract on the supply chain coordination. The validity of the proposed contract is verified by numerical examples.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
【参考文献】
相关期刊论文 前1条
1 陈树桢;熊中楷;李根道;文海鸿;;考虑创新补偿的双渠道供应链协调机制研究[J];管理工程学报;2011年02期
，本文编号：2505182
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