温州眼镜行业的出口竞争力研究

发布时间：2018-01-06 20:21

本文关键词：温州眼镜行业的出口竞争力研究　出处：《浙江工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：自中国改革开放以来，温州眼镜产品出口量从80年代开始，已迅速增长，已占到中国眼镜总出口额的30%以上。但是近几年的发展如何，出口竞争力是否持续增长？本文首先梳理了国际竞争力的理论基础和研究综述。然后，本文利用国际竞争力研究的理论和指数，以及利用温州眼镜产品2007年到2011年的进出口数据，进行分析研究温州眼镜产品的国际竞争力，并进行国内同类产品出口城市的横向比较。另一方面，利用基于波特钻石模型，从国际和国内的需求，生产要素，相关产业和支持，政府和企业的战略等方面，展开研究的温州眼镜产品具有怎样的国际竞争力。我们发现，与世界和国内同类竞争对手相比较，从80年代开始，温州眼镜出口一直具有较强的国际竞争力。为促进其可持续发展的国际竞争力，本文针对温州眼镜企业和眼镜生产存在的问题，提了一些建议措施和建议。我们还发现，国家战略，地方政府，国家和地方商会，行业协会等展览，并有积极影响温州眼镜产品的竞争力。因此，眼镜企业应充分利用内部和外部的优势，推动产品的可持续竞争力。
[Abstract]:Since the reform and opening to the outside world in China, the export volume of glasses in Wenzhou has increased rapidly since 80s, accounting for more than 30% of the total export volume of glasses in China. But in recent years, how is the development? Will export competitiveness continue to grow? This paper first combs the theoretical basis and research review of international competitiveness. Then, this paper makes use of the theory and index of international competitiveness research. And based on the import and export data of Wenzhou glasses from 2007 to 2011, this paper analyzes the international competitiveness of Wenzhou glasses products. On the other hand, using Porter diamond model, from the international and domestic demand, factors of production, related industries and support, government and enterprise strategy and so on. What kind of international competitiveness does the Wenzhou glasses product have? we find that compared with the same competitors in the world and at home, we began in 80s. Wenzhou glasses export has been a strong international competitiveness. In order to promote its sustainable development of international competitiveness, this paper aims at Wenzhou glasses enterprises and glasses production problems. Put forward some suggestions and suggestions. We also found that the national strategy, local governments, national and local chambers of commerce, trade associations and other exhibitions, and has a positive impact on the competitiveness of Wenzhou glasses products. Glasses enterprises should make full use of internal and external advantages to promote the sustainable competitiveness of products.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F752.62;F426.8

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