创意产业展览服务环境综合评价研究

发布时间：2018-03-08 22:10

本文选题：创意产业　切入点：展览服务环境　出处：《上海管理科学》2013年02期 　论文类型：期刊论文

【摘要】：以服务环境理论为基础,结合专家访谈和专家问卷,提出了创意产业展览服务环境的层次架构,进而通过问卷收集参观者评估指标数据,运用层次分析法计算得出了各层因素的权重分析和排序。发现在主准则层的7项指标中参观者最重视的指标为展览内容(其权重为0.23)。在此基础上,运用模糊综合评判方法原理,建立了创意产业展览服务环境的综合评价模型,为创意产业展览的服务管理提供了可操作性的依据。
[Abstract]:Based on the theory of service environment, combined with expert interview and expert questionnaire, this paper puts forward the hierarchical structure of exhibition service environment in creative industry, and then collects the index data of visitors' evaluation through the questionnaire. The weight analysis and ranking of the factors in each layer are obtained by using AHP. It is found that the most important index of the 7 indexes in the main criterion layer is the exhibition content (its weight is 0.23). On this basis, the principle of fuzzy comprehensive evaluation is used. A comprehensive evaluation model of creative industry exhibition service environment is established, which provides an operational basis for the service management of creative industry exhibition.
【作者单位】：同济大学;
【基金】：欧盟Asia-Link会展管理高级管理人员教育研究(CN/Asia-link/019-105171)
【分类号】：F713.83

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