新浪旅游频道研究

发布时间：2018-03-12 09:37

本文选题：新浪网　切入点：旅游频道　出处：《湖南大学》2011年硕士论文　论文类型：学位论文

【摘要】：在旅游业快速发展的当下,旅游网站为广大受众提供了海量的出行资讯和便捷的查询预定等服务,旅游景点推介是所有旅游网站都不可或缺的内容,正因为如此,旅游景点推介的策划方式就成为了旅游网站之间争取受众点击率的关键。按照学术界对旅游网站的分类,门户网站的旅游频道是非专业性网站,与旅游网站中的专业性网站比较而言竞争力不强。但本文作者通过对新浪旅游频道进行研究后发现,新浪旅游频道在形式上和内容上有着鲜明的有别于专业旅游网站的定位和特色。作者通过对新浪旅游频道2008年至2010年中三个季度的主题策划和国内游这两个核心版块的5381个标题(含重复)进行了具体研究,发现并分析了新浪旅游频道在版式编排和栏目内容上的特点以及整个频道在旅游景点推介上的一些特色之处。笔者着重从新闻视角、旅游策划创意视角、专题视角等三个方面探析新浪旅游频道的特色,指出了新浪旅游频道紧扣新闻时事,将静态的旅游资源与时下人们追逐的动态的新闻热点巧妙地结合在一起,利用新闻事件向受众推介旅游景点的这一新颖的策划方式,这一研究发现是本文的一大创新点。很多旅游网站在旅游景点的推介方面都只是按照地域划分,对当地的著名旅游景点按照景点的固有简介作为向受众推介景点的文本,这种信息对于受众而言并不稀缺且缺乏新意。因此旅游网站如何在栏目设置、内容编排、策划旅游景点等这些方面做出特色、做出新意就成为了吸引受众的关键。同时笔者还发现和总结了新浪旅游频道有别于专业性旅游网站在旅游景点推介方面的有代表性和规律性的十类策划方式。本文所得出的一些结论希冀能对其他旅游网站的建设和发展有所启发和借鉴作用。
[Abstract]:With the rapid development of the tourism industry, tourism websites provide a vast amount of travel information and convenient inquiry and reservation services to the broad audience. The promotion of tourist attractions is an indispensable part of all tourist websites, which is precisely because of this. The way to promote tourist attractions has become the key to winning audience hits among tourist websites. According to the academic classification of tourism websites, the travel channel of the portal is a non-professional website. Compared with the professional websites in tourism websites, the author is not competitive. However, through the research on Sina Travel Channel, the author finds that, Sina Travel Channel has distinct features in form and content, which are different from professional tourism websites. The author makes a specific study of 5381 titles (including duplicates) of the two core sections of Sina Travel Channel from 2008 to middle of 2010 in terms of theme planning and domestic tourism. This paper finds and analyzes the characteristics of Sina Tourism Channel in layout arrangement and column content, as well as some features of the entire channel in the promotion of tourist attractions. This paper analyzes the characteristics of Sina Tourism Channel from three aspects, such as the special perspective, and points out that Sina Tourism Channel is closely attached to news and current events, combining the static tourism resources with the dynamic news hot spots that people are chasing. Using news events to introduce tourist attractions to the audience is a novel way of planning. This finding is a major innovation in this paper. Many tourist websites are only divided according to the region in terms of the promotion of tourist attractions. To the local famous tourist attractions according to the inherent introduction of the scenic spots as the text to the audience, this kind of information is not scarce to the audience and lack of new ideas. So how to set up the tourism website in the column, content arrangement, Planning tourist attractions and other such aspects to make a feature, At the same time, the author also finds and summarizes ten typical and regular planning methods of Sina Travel Channel, which are different from professional tourism websites in the promotion of tourist attractions. Some conclusions of this paper are expected to enlighten and draw lessons from the construction and development of other tourism websites.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206;F592

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