杭州城市旅游产品结构优化研究

发布时间：2018-03-13 18:34

本文选题：城市旅游产品　切入点：产品结构　出处：《成都理工大学》2010年硕士论文　论文类型：学位论文

【摘要】： 把城市整体当作一个巨型旅游产品向旅游者推出,改变以往以景区(点)为主要旅游吸引物的模式,转而将城市的方方面面作为旅游产品开发,这就是城市旅游。城市旅游是中国旅游发展的新阶段。杭州在20世纪90年代初陷入旅游业倒退的逆流中,作为传统的旅游目的地,杭州的旅游业面临产品老化、周边竞争、旅游发展动力不足等一系列问题。为了促进杭州旅游业的发展,杭州在“旅游西进”、“旅游国际化”之后又提出向“城市旅游”转型。虽然国内学者对杭州的旅游发展一直关注度较高,但是对于杭州近些年来城市旅游的新动态研究的并不多。本文试图以城市旅游产品结构优化为切入口,对杭州城市旅游发展进行初探。本文的研究内容分为五个部分: 第一部分,绪论。阐述了文章的选题和意义,对城市旅游的国内外研究进展做了回顾,对城市旅游产品和城市旅游产品结构的文献研究进行了综述,发现研究城市旅游产品的文献较多,但是从城市旅游产品结构优化的角度来研究的文献较少,在此基础上提出了本文的研究技术路线和研究方法。第二部分,城市旅游产品优化基础理论研究。对文章研究涉及到的重要概念进行了界定,主要是城市旅游、城市旅游产品和城市旅游产品结构、旅游产品优化。对文章应用到的相关理论进行了综述,主要是城市旅游产品相关理论,包括产品生命周期理论、昂谱分析理论和旅游产品可创新理论;城市旅游产品空间布局相关理论,包括城市旅游中心地理论、城市旅游产业空间布局的圈层理论、点轴结构理论。第三部分,杭州城市旅游发展现状。从旅游市场、旅游资源和旅游产品三个方面对杭州城市旅游发展的现状进行了研究。通过对杭州旅游资源、市场的分析和评价,发现杭州城市旅游产品结构正由单一的初级观光产品向观光、休闲(度假)、会展“三位一体”的格局转变。第四部分,杭州城市旅游产品结构优化。从类型结构、空间结构、要素结构三方面对杭州城市旅游产品结构优化进行了研究,提出了优化的途径。第五部分,结论。提出了文章的研究结论、研究不足和研究展望。
[Abstract]:As a whole, the city as a whole is introduced to tourists as a huge tourist product. Instead of using scenic spots (spots) as the main tourist attraction, it turns out that all aspects of the city will be developed as tourist products. This is urban tourism. Urban tourism is a new stage of tourism development in China. In 1990s, Hangzhou fell into the reverse current of tourism retrogression. As a traditional tourist destination, Hangzhou's tourism industry is facing aging products and peripheral competition. In order to promote the development of tourism in Hangzhou, After "traveling westward" and "tourism internationalization", Hangzhou has proposed a transition to "urban tourism". Although domestic scholars have been paying more attention to Hangzhou's tourism development, However, there are few researches on the new dynamics of urban tourism in Hangzhou in recent years. This paper attempts to optimize the structure of urban tourism products as the entry point to explore the development of urban tourism in Hangzhou. The research content of this paper is divided into five parts:. The first part, introduction, expounds the topic and significance of the article, reviews the domestic and foreign research progress of urban tourism, and summarizes the literature research on urban tourism products and the structure of urban tourism products. It is found that there are more literatures on urban tourism products, but few from the perspective of optimizing the structure of urban tourism products. On this basis, this paper puts forward the research technical route and research methods. The second part, the basic theory research on the optimization of urban tourism products, defines the important concepts involved in this paper, mainly urban tourism, urban tourism products and the structure of urban tourism products. Optimization of tourism products. This paper summarizes the relevant theories applied in this paper, including the theory of product life cycle, the theory of spectrum analysis and the theory of innovation of tourism products. The related theories of urban tourism product spatial layout include urban tourism center theory, urban tourism industry spatial layout theory, point axis structure theory. The third part, the present situation of Hangzhou city tourism development. From three aspects of tourism market, tourism resources and tourism products, this paper studies the present situation of Hangzhou city tourism development. Through the analysis and evaluation of Hangzhou tourism resources and market, It is found that the structure of tourism products in Hangzhou is changing from a single primary tourism product to a "trinity" of sightseeing, leisure and exhibition. In the 4th part, the author studies the structure optimization of Hangzhou city tourism product from three aspects: type structure, spatial structure and element structure, and puts forward the way to optimize the structure of Hangzhou city tourism product. Part 5th, conclusion. Put forward the research conclusion, research deficiency and research prospect.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.7

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