中山市政府主导型展会运营优化研究

发布时间：2018-03-13 20:10

本文选题：政府主导型展会　切入点：运营　出处：《电子科技大学》2011年硕士论文　论文类型：学位论文

【摘要】：会展业素有“城市的面包”和“经济的晴雨表”之称。会展业作为第三产业中服务贸易的重要组成部分已成为一个新的经济增长点。在全球经济一体化的趋势下,会展业越来越受世界各国的青睐。各个国家和地区都把会展业作为产业发展的重点加以扶持,试图通过会展来进行商品、技术和信息的交流,带动其他各行业的发展,从而拉动一个城市,一个地区或一个国家的经济增长。中山市从1999年由政府举办本市第一个专业性贸易展—中国古镇国际灯饰博览会,到2000年举办第二个专业性贸易展—中国休闲服装博览会,到2010年已经培育了“中山国际电子展”、“装备制造业展览会”、“黄圃食洽会”等十几个专业展览会,会展经济初具规模。政府主导型展会在中山市快速发展,但是在快速发展的同时,政府主导型展会也面临着越来越多的困境,如招展困难、定位不准、缺乏专业管理、盈利能力弱、展览效果不佳,知名度不足等一系列问题,阻碍了政府主导型展会的进一步发展。本文通过对中山市政府主导型展会的运营分析,借鉴香港和德国展会运营特点,研究在新的时代背景下如何解决中山市政府主导型展会运营过程中的种种问题,克服其自身的局限性,充分发挥政府主导优势。论文共分六章:第一章介绍本文的研究背景、目标、研究内容及方法,以及国内外的研究的现状及相关重要概念界定;第二章介绍中山市政府主导型展会的运营现状以及分析存在的问题;第三章对香港、德国的具体展会运营进行分析,归纳其特点;第四章提出中山市政府主导型展会优化的建议;第五章中国古镇国际灯饰博览会运营案例分析,介绍古镇灯博会运营情况,针对存在的问题提出具体的优化建议。第六章结束语,主要回顾论文的研究过程。
[Abstract]:The exhibition industry is known as "the bread of the city" and "the barometer of the economy". As an important part of the service trade in the tertiary industry, the exhibition industry has become a new economic growth point. The exhibition industry is becoming more and more popular in the world. All countries and regions support the exhibition industry as the key point of industrial development, and try to exchange commodities, technologies and information through exhibitions and exhibitions, so as to promote the development of other industries. Thus pulling a city, a region or a country's economic growth. From 1999 to 2000, Zhongshan City held its first professional trade exhibition, the China Ancient Town International Lighting Fair, and the second professional trade exhibition, China Leisure Apparel Fair, in 2000. By 2010, more than a dozen professional exhibitions, such as "Zhongshan International Electronic Exhibition", "equipment Manufacturing Exhibition", "Huangpu Food Fair" and so on, had been cultivated. The exhibition economy was beginning to take shape. Government-led exhibitions developed rapidly in Zhongshan City. However, at the same time of rapid development, government-led exhibitions are also facing more and more difficulties, such as difficulties in recruiting, mispositioning, lack of professional management, weak profitability, poor performance of exhibitions, lack of visibility, and so on. This hinders the further development of government-led exhibitions. By analyzing the operation of Zhongshan Municipal Government's leading exhibition, using the characteristics of Hong Kong and Germany for reference, this paper studies how to solve the problems in the operation of Zhongshan Municipal Government's leading exhibition under the new background of the times. The thesis is divided into six chapters: the first chapter introduces the research background, objectives, research contents and methods, as well as the current situation of domestic and foreign research and the definition of relevant important concepts; The second chapter introduces the operation of Zhongshan municipal government leading exhibition and analyzes the existing problems, the third chapter analyzes the specific exhibition operation in Hong Kong and Germany, and summarizes its characteristics. Chapter 4th puts forward the suggestion of optimization of Zhongshan Government-led exhibition, chapter 5th analyzes the operation case of China Ancient Town International Lighting Fair, and introduces the operation of Ancient Town Lantern Fair. The conclusion of chapter 6th reviews the research process of this paper.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.83

【共引文献】