政府在会展业中的职责探析

发布时间：2018-03-27 16:02

本文选题：会展业　切入点：政府职责　出处：《首都经济贸易大学》2017年硕士论文

【摘要】：在现如今的我国经济发展中,从国家到地方各个层面,都已经将经济发展的重心向第三产业—服务和消费转移。而在第三产业中,有一种产业对经济发展的促进作用极大,而这一产业就是会展业。因其包含有多种形式,故在国际上将其称为“MICE”。会展业是一个现代型集多种产业融合于一身的服务业,是在上个世纪八十年代开始出现在我国,并伴随着我国经济的逐渐开放而发展壮大,并带动了酒店业、旅游业等诸多相关行业的发展,为各地的经济发展、人口就业等发挥了重要的推动作用。而在政府层面,在会展业的发展之初就已深度介入了会展业的发展,并已将会展业确定为未来我国要重点发展的行业。我国的会展业在政府的参与及扶持下得到了快速的发展,故其政府的作用在会展业的发展过程中占有举足轻重的地位。因为政府的参与,使得会展业得到了资金、政策、影响力等各个方面的优势,使我国会展业的发展一直行驶在快车道上。然而,随着我国会展业的快速发展,政府发挥重要作用的同时,其带来的问题也日益突显,如干扰市场竞争,规划定位不准,资源浪费等问题,导致我国的会展业大而不强的结果,阻碍了我国会展业的良性发展。作为政府确定要大力发展的行业,在当前我国会展业的发展阶段,我国政府该如何明确及发挥自己的职责从而帮助我国会展业快速健康的发展并兼顾其市场活力,这正是本文力图解决和探讨的论题。本文首先论述了会展的概念、分类及作用。其次,对我国会展业的发展历史进行叙述,并通过具体数据及分类方法的形式分析我国会展业的发展现状,并分析政府在会展业发展中的职责问题及引发的原因。再次针对我国会展业中存在的问题来观察国际各会展强国发展中可以解决我国会展业自身问题的政府工作经验,并予以借鉴。最后,依照国外的经验并综合我国各方实际情况,对政府在会展业的发展中的职责提出相应的发展对策及建议。基于理论研究和指导实践目的,本文的研究成果对解决政府在我国会展业发展中的职责的所存在的问题具有一定的理论意义,而对于推动会展业的发展具有积极意义,希望通过本文的分析与研究可以对政府在我国会展业发展中的职责研究起到参考或指导作用。
[Abstract]:In today's economic development in our country, from national to local levels, has been the focus of economic development to the third industry, service and consumption. And in the third industry, there is an industry to promote the role of economic development greatly, and the industry is the exhibition industry because it contains a variety of. Therefore, in the international form, will be referred to as "MICE". The exhibition industry is a modern multi industry integration in the service industry, is in the last century began in 80s in China, and with China's economic development and opening up gradually, and promote the development of the hotel industry, tourism industry and other related industries, for regional economic development, employment has played an important role in promoting. And at the government level, the development of the exhibition industry in the beginning has been deeply involved in the exhibition industry, the exhibition industry will be and has been identified as the future of our country We should focus on the development of the industry. China's exhibition industry has a rapid development in participation and support from the government, occupies a pivotal position in the development process of the role of the government in the exhibition industry. Because of the participation of the government, the exhibition industry has been funding policy, influence and other aspects of the advantages, the development of China's exhibition industry has been driving in the fast lane. However, with the rapid development of China's exhibition industry, the government plays an important role at the same time, the problems are also increasingly highlighted, such as interference of market competition, planning positioning, waste of resources and other issues, leading to China's exhibition industry is big but not strong results. Hinder the healthy development of China's exhibition industry. As the government determined to vigorously develop the industry, in the current stage of development of China's exhibition industry, our government how to clear and play their role so as to help the Chinese exhibition industry The fast and healthy development of both the vitality of the market, this paper tries to solve and discuss the topic. This paper first discusses the exhibition concept, classification and function. Secondly, the historical development of the exhibition industry in China are described. The development status and through the concrete data and the classification methods in the form of our exhibition industry, and analyze the problem of government responsibility in the development of exhibition industry and the cause. Again in China's exhibition industry problems in the power of the International Exhibition on China's exhibition industry can solve their own problems in the development of government work experience, and to learn from. Finally, according to the foreign experience and the actual parties in China the situation, put forward the corresponding countermeasures and suggestions on the government responsibility in the development of the exhibition industry in the theoretical research and practice. Based on the research results of this paper to solve the government in China's exhibition industry. The problems existing in exhibition responsibilities have certain theoretical significance, and have positive significance for promoting the development of MICE industry. I hope that through the analysis and research in this paper, we can play a reference role in the research of government's responsibilities in the development of MICE industry in China.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630;F713.83

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