大型会展对地方旅游业贡献的影响——以上海世博会为例

发布时间：2018-03-30 02:25

本文选题：会展旅游　切入点：城市旅游　出处：《社会科学家》2014年08期

【摘要】：文章对会展业和旅游业的关联做定量研究,以2010年上海世界博览会为例,探讨对其所在城市旅游业贡献的影响及其程度。为此,文章首先选定与政府机构、酒店业和旅行社相关的五个指标,并收集这些指标在2007-2013年5-10月上的样本数据。然后,对数据按年份求出均值,并作出不同年份在这五大指标上均值相等(没有显著性差异)的零假设。最后,借助一维组间方差分析进行解释和比较,以明晰哪些指标显著受到大型会展的影响及其程度。研究结果为日后会展节庆行业与旅游行业的合作指明了方向,有助于地方旅游局、政府部门合理规划开展会展旅游提供决策参考,并从实践上指导会展和旅游企业制定自身发展战略,提升企业核心竞争力。
[Abstract]:This paper makes a quantitative study on the relationship between exhibition industry and tourism industry, and takes the 2010 Shanghai World Expo as an example to explore the impact and extent of its contribution to the tourism industry in its city. Five indicators related to the hotel industry and travel agencies, and sample data for these indicators for May-October 2007-2013. The zero hypothesis that the mean value is equal (there is no significant difference) on the five indexes in different years is made. Finally, the analysis of variance among groups is used to explain and compare, In order to clarify which indicators are significantly affected by large-scale exhibitions and their extent. The results of the study point out the direction of future cooperation between the exhibition and tourism industries, and help local tourism bureaus. The government department reasonably plans and develops the exhibition tourism to provide the decision-making reference, and from the practice instructs the exhibition and the traveling enterprise to formulate its own development strategy, enhances the enterprise core competitive power.
【作者单位】：暨南大学深圳旅游学院;
【基金】：国家自然科学基金(编号:41201145)资助
【分类号】：F713.83;F592.7

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