黑龙江大学主题文化酒店的构建研究

发布时间：2018-04-02 05:13

本文选题：主题文化　切入点：酒店　出处：《黑龙江大学》2011年硕士论文

【摘要】：中国酒店业国际化发展进程起步于20世纪70年代末,主要经历了开放引进阶段(1979年-1988年),吸收模仿阶段(1989年-1998年)和开拓创新阶段(1999年-至今)。进入20世纪90年代下半期,中国酒店业的发展进入起伏阶段,总体供过于求,酒店行业经济效益出现下滑趋势。中国酒店业开始探索在国际化中加入中国元素,并创造差异化竞争优势,于是,酒店业创新之风兴起。酒店业的创新主要有四种类型,即主题酒店、绿色酒店、产权酒店和会展酒店。中国当今时代的发展呼唤主题酒店,激烈的竞争需要主题酒店,对主题酒店研究和探讨也迫在眉睫。全国各地都在尝试建造主题酒店,主题酒店因此也成为我国饭店业关注的焦点之一。主题酒店起源于美国,1958年,加州玛利亚客栈推出12间主题房间标志着“主题酒店”的建立。主题酒店在国外的经营发展已经非常成熟,但我国的主题酒店业尚不成熟,还存在着酒店主题定位不准确、主题文化构建流于表面、指导理论尚不全面等诸多问题。本文主要通过对黑龙江大学构建主题酒店的影响因素及如何构建进行阐述。为中国主题文化酒店的构建开拓新的思路,即如何利用区域文化、校园优势来构建主题文化酒店,对实践工作有重要的指导意义。
[Abstract]:The process of the internationalization development of Chinese hotel industry started in the late 1970s. It mainly experienced the stage of opening and introducing (1979-1988), the stage of absorption and imitation (1989-1998) and the stage of pioneering and innovating (1999-present). It entered the second half of 1990s. The development of China's hotel industry has entered a period of ups and downs, the overall supply exceeds demand, and the economic benefits of the hotel industry have declined. The Chinese hotel industry has begun to explore the incorporation of Chinese elements in the internationalization and create a differentiated competitive advantage. There are four main types of innovation in hotel industry: Hotel Theme, green hotel, property hotel and exhibition hotel. The development of China's present era calls for Hotel Theme, and the fierce competition needs Hotel Theme. It is also urgent to study and discuss Hotel Theme. Hotel Theme is trying to build Hotel Theme all over the country, so Hotel Theme has become one of the focuses of our hotel industry. Hotel Theme originated in the United States. In 1958, the launch of 12 theme rooms at the Maria Inn in California marked the establishment of "Hotel Theme." Hotel Theme's business development abroad has been very mature, but the theme hotel industry in China is not yet mature. There are still many problems, such as inaccurate location of hotel theme, construction of theme culture on the surface, incomplete guiding theory and so on. In this paper, the factors that influence the construction of Hotel Theme in Heilongjiang University and how to construct Hotel Theme are expounded, which opens up new ideas for the construction of Chinese theme culture hotel, that is, how to make use of the advantages of regional culture and campus to construct themed cultural hotel. It has important guiding significance to practice work.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

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